The argument for using a live-streaming app such as Periscope or Meerkat is a convincing one: Periscope gathered 1 million users within the first 10 days, and roughly 10 years of content is streamed by viewers daily.
However, making the leap to use these apps can be daunting for PR pros, especially if you’re used to a rehearsed script or cleanly written copy.
Here are a few dos and don’ts for PR pros still waiting to jump into the live-stream trend:
Do: Introduce yourself.
You can add comments to live streams as they unfold through Periscope (and Meerkat). When you enter a stream, introduce yourself to the person running the feed.