As data breaches rise, cybersecurity companies can seize the moment

Cyberattacks are on the rise worldwide.

There’s never been a greater demand for security services than today, and companies providing those services have to market themselves in a digital world.

In March, American Medical Collection Agency discovered it had been breached for over a year. Data for millions of customers across multiple AMCA contractors, including LabCorp, saw their information compromised.

Companies including British Airways and T-Mobile have fallen victim to extreme ransomware and cyber breaches in the past year, and most companies are woefully unprepared for this growing threat.

The prevalence of such attacks places a premium on cybersecurity. From major corporations to airlines to hospitals, data protection is paramount.

Consider these steps:

1. Have a rapid-response protocol.

CEOs and industry leaders can position themselves as experts through a proactive response team. Having a protocol to respond quickly to breaking news and address industry trends is key to gaining traction in a digital world. Executives can easily get their names and insights in the news by simply commenting on data breaches or other major stories.