In 2007, there were 400,000 tweets per quarter on Twitter. Today there are 500 million tweets per day, says Larry Solomon, AT&T senior vice president of corporate communication.
So, what happened?
June 29, 2007, was the day that changed communication—and the lives of communicators—forever. The iPhone was released, the mobile revolution took off, making it possible for people to mouth off anywhere at any time.
“It’s a 24/7 conversation,” Solomon told his Ragan conference audience. “That’s why most of us in this room don’t get any sleep.”
In a Ragan Training session titled “Evolve your company’s brand and your skills for a mobile-social world,” Solomon offers lessons in areas that include surfing the news wave, making use of data, and the red-hot competition for customers on social media.
Here are some tips for the new era:
1. Step on it, not in it.
Get involved quickly, but don’t step in it, Solomon says. He offers these tips: