With staff at both the corporate offices and in the field at power generation facilities, the internal communications team at FirstEnergy Corp. is able to convey the substance of how a wide organizational experience can still be embedded in the local culture. One example: an internal branding campaign designed to define the culture and align employees working for the utility’s three nuclear facilities. Signage proved to be an effective solution, allowing the team to get word to employees quickly as they passed through high-traffic common areas. The themes of the signage were incorporated into secondary communication channels, including newsletters, brochures, PowerPoint templates and closed circuit TV. By obtaining buy-in from local management first, the solution was an easy sell to upper-level leadership, which ultimately asked the internal communications team to expand it to FirstEnergy’s non-nuclear facilities.