Some PR pros’ achievements are difficult to summarize.
Such is the case Jeff Zipper, Ragan and PR Daily’s PR Team Leader of the Year.
Zipper, who is SVP of communications and marketing for the Florida Realtors®—and has served that group with distinction for 35 years—imbues colleagues with a can-do spirit.
A team member writes: “He fosters a creative, collaborative and friendly environment for his team, is supportive of staff and quick to say thank you or offer well-earned praise for a great job. He encourages us to work together on projects or problems, because collaboration and cooperation as a team are important to him. … He offers a great deal of freedom and personal responsibility for projects. Jeff seeks suggestions and recommendations from his staff, encouraging us to try new challenges.”
Of note: Since 2001, Florida Realtor magazine has won 116 Florida Magazine Association awards—roughly one every two months.