The 600 Sheetz locations in six states—all open 24/7 year-round—might send many a PR pro into a frenzy.
Nick Ruffner not only meets the challenge but exceeds even lofty expectations.
For that, Ruffner has been named Ragan and PR Daily’s Corporate PR Professional of the Year.
In 2019 alone, under Ruffner’s leadership as public relations manager, Sheetz garnered a 30% increase in earned media reach with coverage in major news outlets.
That’s just the beginning.
Ruffner’s strategy for store openings spurred a 20% jump in community attendance. He also created and executed strategies for beer product launches including a beer tour, and he collaborated across departments to develop a national hiring day.