Happy occasion? There’s a gift card for that—thanks to Blackhawk Network.
Happy Cards afford consumers flexibility, combining multiple brands on one card for various “happy” occasions. The innovative approach has earned Blackhawk recognition as a Ragan and PR Daily Public Relations Team of the Year (1-9 people).
Blackhawk, a global branded payments provider, partners with Fletcher Group to serve B2B and consumer-facing brands.
In the span of a year, the PR team also managed and developed all content for Blackhawk’s three-day long partner and client conference; used company research and sales card data for yearlong PR campaigns and news stories; maintained a monthly cadence of research-based press releases and announcements; and secured byline placements and interview opportunities.
The Blackhawk team’s tactics include hard news, proprietary research, bylines, infographics, video, brand integrations, media tours, media networking, awards and speaking opportunities.
Congratulations to team members Daphne Borromeo, Amanda Fiech, Erin Dolin, Ashley Jackson, Courtney Brunkow, Geoff Renstrom, Robin Zimmerman, Ellie Malone and Dayna Davis.