User-Generated Content

Employee-generated content is at the core of Cisco Systems’ social media recruiting efforts

Strategy provided an authentic view of ‘the Cisco Life’ to high-value prospects.

#WeAreCisco Employee-Generated Content - Logo - https://www.ragan.com/wp-content/uploads/2018/11/User-generated-content.png

Cisco Systems’ “We are Cisco” social media accounts are filled with employee-generated content. The Talent Brand Team’s entire content strategy is based on employee-generated content, which helps the organization “display the Cisco Life authentically to external candidates.”  That’s made Cisco the winner in the “User-Generated Content” category of PR Daily’s 2017 Content Marketing Awards.

The Talent Brand Team’s mantra, “Be you, with us. #WeAreCisco,” is designed to show recruits who may have their sights set on a startup how working at Cisco Systems—a relatively old, global, successful networking organization—can provide the same experience. 

To generate content in 2017, the Talent Brand Team launched its second annual #WeAreCisco #LoveWhereYouWork contest to encourage employees to share why they believe the organization is a great place to work. (The contest supplements an ongoing employee takeover scheme for the organization’s Snapchat account.) Employees were encouraged to share a photo using the hashtags and conveying why they loved working at Cisco. 

The team promoted the contest in a variety of exciting ways, including extending it beyond its planned May 3 deadline to tap into the “May the 4th be with you” cultural event. The pre-May 4 contest produced 1,300 unique entries, “enough employee-generated content to fill our social content calendars a month at a time.” The May 4th campaign added significant numbers to the total. 

Congratulations to the team of Macy Andrews, Carmen Collins, Casie Shimansky, Tamar Glasner and Anjali Bhatia.

View More Content Marketing Awards 2017 Winners.

Visit Ragan.com/Awards to learn more about awards opportunities.