Technology Campaign

Marine infrastructure company uses 360-degree video (VR-ready) to tell a technology story

Product launch captured the attention of a large percentage of a very small market.

SafeTug 360⁰ Experience - Logo - https://www.ragan.com/wp-content/uploads/2019/10/Stein_Trelleborg_Logo.png

To tell the tale of an innovative technological solution to the challenge of bringing vessels safely into part, TM&I opted to create and release a 360-degree, virtual reality-ready video to promote the benefits of SafeTug, the software aid that gives tug masters complete, real-time visibility over tug teams and the cargo ships and tankers they maneuver. The 360-degree video that demonstrates the SafeTug experience has earned first place in the “Technology Campaign” category in PR Daily’s Content Marketing Awards.

The video was designed by TM&I’s marketing partner, Stein IAS, to create awareness among the target audience of tug masters, marine pilots, tug companies and harbor masters. Stein IAS gained access to Teesport, the UK’s third-largest port, to record the berthing process of a 57,000-ton tanker.

Using specialized gear, the team filmed the docking process from the bridge of the lead tugboat while drones got aerial shots; additional footage was taken from the tanker. The result: a 360-dgree video that can be viewed on desktop or in VR.

The immersive experience demonstrates how SafeTug makes a difference to the safety and efficiency of the harbor approach and berthing processes. A campaign was undertaken to introduce the video to the target audience, including an email campaign, sponsored LinkedIn posts, organic social media and press advertising and coverage.

Congratulations to TM&I and the Stein IAS team.

View More Content Marketing Awards 2019 Winners.

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