To tell the tale of an innovative technological solution to the challenge of bringing vessels safely into part, TM&I opted to create and release a 360-degree, virtual reality-ready video to promote the benefits of SafeTug, the software aid that gives tug masters complete, real-time visibility over tug teams and the cargo ships and tankers they maneuver. The 360-degree video that demonstrates the SafeTug experience has earned first place in the “Technology Campaign” category in PR Daily’s Content Marketing Awards.
The video was designed by TM&I’s marketing partner, Stein IAS, to create awareness among the target audience of tug masters, marine pilots, tug companies and harbor masters. Stein IAS gained access to Teesport, the UK’s third-largest port, to record the berthing process of a 57,000-ton tanker.
Using specialized gear, the team filmed the docking process from the bridge of the lead tugboat while drones got aerial shots; additional footage was taken from the tanker. The result: a 360-dgree video that can be viewed on desktop or in VR.
The immersive experience demonstrates how SafeTug makes a difference to the safety and efficiency of the harbor approach and berthing processes. A campaign was undertaken to introduce the video to the target audience, including an email campaign, sponsored LinkedIn posts, organic social media and press advertising and coverage.
Congratulations to TM&I and the Stein IAS team.