Hager Sharp, a communications firm based in Washington, D.C., was founded by a Vista volunteer. The firm has a strong focus on community service. To celebrate its 40th birthday, it wanted to give back to the community.
The “40 Ways to Make a Difference” campaign won the prize for Best Stakeholder/Employee Engagement in PR Daily’s 2013 Corporate Social Responsibility Awards because it created new ways for stakeholders and employees to give back to the community. Four months into launching the campaign, employees logged more than 40 activities and 500 volunteer hours.
Here are a few highlights from the campaign, according to the entry:
Hager Hours: The company provided employees with 16 hours of time to donate, which they could use to volunteer with any organization of their choice.
#BetterLife: This was a digital tip series that promoted a better life, with posts focused on health, education, and safety. The #BetterLife tips were featured on “infocards,” pictures with text and the Hager Sharp logo, which were shared on the company’s website and Facebook page.
#BetterLife Bootcamp: During a health care conference in Atlanta, Hager Sharp sponsored an early morning boot camp workout. More than 25 conference attendees attended.
#BetterLife Staff Challenge: This challenge ran for about two months. Teams were formed and encouraged to submit ideas for health, education, and safety. A team captain was responsible for tracking the progress of the team. The goal was for each individual to complete 40 total activities during the challenge period.
Congratulations to Lynne Doner Lotenberg, Katherine Nicol, Pat Enright Kaplan, Roshni Devchand, and Lauren Sogor.
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