Selecting winners in award competitions is always difficult, but the hardest choice in PR Daily’s 2016 Corporate Social Responsibility awards was naming the winner in the “Agency of the Year” category. After looking over many worthy entries, one agency ultimately stood out: Cone Communications, for its multi-dimensional approach to CSR.
The agency team is made up of seasoned subject matter experts focused on issues-based communication. The team—with expertise in all the dimensions of strategizing and executing a CSR campaign—has delivered outstanding programs for top-tier clients like CVS, Johnson & Johnson, Target and General Mills, as well as helping build well-known CSR brands such as Timberland’s Earthkeepers, the USO’s Every Moment Counts, and the American Heart Association’s Go Red for Women. In all, Cone has helped raise more than $1 billion for important social issues.
The agency also promotes CSR internally with its “Hours for Good” employee program, giving each employee four hours of work time each month for volunteer activities. Cone also holds an annual “Day of Service” event.
The agency conducts groundbreaking CSR research, with its reports downloaded about 7,000 times each year. Even Cone’s marketing efforts reinforce its commitment to CSR, including its “Prove Your Purpose” blog and newsletter, and its sponsorship of the annual Sustainable Brands and Cause Marketing Forum.
All that barely scratches the surface of Cone’s CSR activities. We offer our sincere congratulations to the Cone CSR team, led by executive vice presidents Lisa Manley and Alison DaSilva.
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