Microsite or Custom Website

Website redesign reflects agency repositioning

DEVENEY’s new site focused on engagement, addressed key client needs.

DEVENEY Website - Logo - https://www.ragan.com/wp-content/uploads/2018/11/Microsite-or-Custom-website.jpg

For 20 years, DEVENEY has been a successful agency with creative approaches to traditional PR and marketing. For its next two decades, the agency decided to further distinguish itself from the competition by positioning itself as an engagement agency, one that employs research, strategy and content to produce engagement on behalf of its clients. The goal called for a new website, and the result has won New Orleans-based DEVENEY first place in the “Website/Microsite” category of PR Daily’s 2017 Digital PR & Social Media Awards.

With its focus on hospitality, health care and crisis communications, DEVENEY devised a four-step internal process for producing engaging results: immersion and discovery, strategic planning, implementation and results/evaluation. By auditing its most successful clients and identifying the kinds of clients it wants to attract in the future, DEVENEY identified the needs, wants and behaviors of the CEOs, CMOs, marketing directors and C-suite executives it wanted to attract. 

The resulting website displays a culture of chemistry, creativity and capabilities. The website complemented a more comprehensive campaign that included media outreach, a brand toolkit, T-shirts, a video, an invigorated blog, newsletters, social media activities and a launch party. 

The new website drew 2,000 visits in its first month; the YouTube video was viewed more than 300 times and engagement on DEVENEY’s social media channels also recorded an uptick. 

Congratulations to Savannah Teague, Sam Jones and Lauren Wegmann from DEVENEY.

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