Fans of television shows are no longer confined to the 30 or 60 minutes during which a program is broadcast. The fan experience is a 24/7 activity, with discussion groups to participate in, Twitter accounts to follow, websites and blogs and fan fiction to read and podcasts to consume. “The Daily Dish,” a podcast from cable TV network Bravo, is one of the most popular—and it’s the winner of the “Podcast” category of PR Daily’s 2017 Digital PR & Social Media Awards.
Bravo is home to shows that attract dedicated fans, such as the “Real Housewives” and “Southern Charm” franchises and “Below Deck.” The network’s digital arm has already crafted a website to serve as a fan destination. The site’s “Daily Dish” blog delivers a torrent of gossipy news and information related to the network’s shows. The “Daily Dish” podcast is the icing on the cake.
The show’s hosts are in-house digital producers whose unscripted, authentic and sometimes breathless conversations about shows and stars is reminiscent of such popular podcasts as “We Hate Movies” and “This Week in Tech.” In a move that maximizes an emerging technology, an abridged version of the podcast is available via the Amazon Alexa service (with listeners encouraged to visit the iTunes podcast app to subscribe to the full-length version).
The show is downloaded 10,000 times per day, with listeners engaging via a hashtag. The podcast is entertaining and engaging—you’ll find yourself listening longer than you planned. Other podcast producers can take a lesson from “The Daily Dish.”