Team of the Year

How Cisco’s digital team makes the company shine

The key is crafting and curating content by employees, for employees. Those efforts resulted in a Grand Prize win for “Digital Team of the Year” at PR Daily’s 2020 Digital Marketing & Social Media Awards

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Regardless of channel, the @WeAreCisco digital team’s goals remain the same. Operating with a motto of “Be you, with us,” Cisco deploys employee-generated content to present an authentic view of the company’s culture.

Last year was the year of live video for Cisco. What started with a flurry of successful, employee-driven Snapchat takeovers led to forays into Facebook Live, LinkedIn Live and Instagram Live—which is where the team hit its stride with raw, unfiltered content.

Cisco also teamed up with agency PhCreative to produce a series of videos starring “Cisconians” only—no actors.

Beyond video, the @WeAreCisco team manages the Life at Cisco blog—every post of which is bylined by an employee. The blog had its best year ever in 2019 in terms of visits and pageviews.

In 2019, Cisco also hosted its fourth annual contest designed to create a steady stream of employee-generated content to be used for marketing endeavors. The digital team sought to double the entry goal from 2018 and decided to donate $2 to charity for every post. Cisco’s team exceeded the goal with more 4,000 entries—resulting in a donation of $10,000 to charities championed by its “community hero” employee winners.

View More Digital PR Social Media Awards 2020 Winners.

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