Video

Cinematic video helps PR agency LEWIS make a splash

Its campaign doubled the initial target of rebate downloads for client Fluidra’s latest pressure-side pool cleaner, earning a win in the “Video” category of PR Daily’s 2020 Digital Marketing & Social Media Awards.

Coming to a Pool Near You: The Polaris Quattro Sport - Logo - https://www.ragan.com/wp-content/uploads/2020/06/LEWIS_Video.png

Pool owners are locked in an eternal struggle against the elements.

LEWIS, a powerhouse PR agency with 27 offices worldwide, was tasked with introducing pool owners to Fluidra’s latest pressure-side pool cleaner, the Polaris Quattro Sport™. Positioning Quattro as a powerful protagonist eager to defeat pool villains, such as acorns, leaves and algae, the team launched a video with a goal of generating at least 1,335 rebate downloads.

LEWIS’ creative team worked closely with Fluidra to create a 15-second video aimed toward pool owners and potential buyers. The piece featured dramatic narration befitting a superhero flick and closed with a custom URL that provided a rebate offer. Using a clever combination of audience building, persona creation and precision ad targeting on YouTube, Google search, Google display, Facebook and Instagram, 2,619 rebate downloads were attributed to the campaign’s efforts—nearly double the initial goal.

Beyond exceeding the rebate download goal, LEWIS’ campaign also netted more than 62,000 landing page views and saw a 49% lower cost-per-lead compared with other rebate campaigns running concurrently on Facebook and Instagram.

View More Digital PR Social Media Awards 2020 Winners.

Visit Ragan.com/Awards to learn more about awards opportunities.