Health care websites are often as complex and perplexing as the U.S. health care system itself.
Children’s Health of Dallas, one of the largest U.S. pediatric health care systems, had a similar issue with an outdated, cluttered and cumbersome website that was not meeting its three million yearly users’ needs.
The Children’s team set out to modernize its website design, expand the filter functionality, streamline and condense content categories—and dramatically improve the site’s search function.
The results have been a soaring success. After testing the new site:
- The majority of users said the experience was “better than expected.”
- Users applauded the site’s mobile-friendly navigation.
- Website visitors were able to use filters to precisely narrow down search results.
- Misspelled queries by users returned the results they were trying to find.
- The digital team reduced queries with zero results by 89.7% (from 39 in the month prior to launch to four in the month after launch).
- Mobile search refinements shrank by 16.23%.
Throughout the relaunch process, the Children’s digital team aspired to make life better for children by enabling users to swiftly find vital information.