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Alibaba’s sprawling new site leads to surge in sessions, pageviews and partnerships

The company’s brand journalism website won “Best Website” at PR Daily’s 2020 Digital Marketing & Social Media Awards.

Alizila - Logo - https://www.ragan.com/wp-content/uploads/2020/06/Alibaba-Group_Website.png

Creating a website for Alibaba, the world’s largest online and mobile commerce company, is as daunting as it sounds.

That was task before Alibaba’s team with the launch of Alizila, the company’s corporate news site. The goals of Alizila were three-fold:

  1. Inform and drive accurate and full media coverage of the company.
  2. Be the authoritative source of what’s happening at the company for the investor community.
  3. Serve as the destination for brands, retailers, partners and potential international employees who want to understand Alibaba.

The sprawling, robust brand journalism venture has become a leading source of information about Alibaba as well as the China marketplace through its “China Insights” and “Gateway to China” sections of the website. Thanks to exponential social media growth and content partnerships with BCG, Politico and Quartz, Alizila has seen sessions on the site nearly triple to 3.3 million and pageviews increase 114% to 4.4 million year over year.

The Alizila team is fueled by world-class journalists who report on industry insights, produce original research and shed light on Alibaba’s unique company culture. As traditional media outlets dwindle, Alizila is filling a crucial information gap and becoming a trusted hub for a wide range of global audiences.

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