Best Blog – Health Care Other

Health care blog from Xerox digs into industry changes

‘Healthbiz Decoded’ covers trends in the industry, some of which could save organizations big money—or challenge current pricing.

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Five cool ways voice recognition is working in health care. A money-saving alliance among 23 regional hospitals in Georgia.

And a story on a pricing trend that might rock the health care industry (or, then again, might not): a doctor-owned surgery center in Oklahoma that posts its prices on the Internet, luring patients from around the country.

All this is covered on Healthbiz Decoded, a blog sponsored by Xerox Healthcare Solutions. The combination of useful information and provocative topics makes it the winner of the Best Blog (Health Care Other) category in Ragan’s 2013 Health Care PR and Marketing Awards.

The surgery center story, for example, contained this quote: “One man in Georgia needed a prostate operation and was billed $40,000 by the local hospital. Our price online was $3,600, so he showed a plane ticket to Oklahoma City, in one hand and our price list in the other hand to this hospital administrator and the administrator caved and said ‘we’ll do it for $4,000’ so we saved that guy $36,000 to get his surgery.”

But the story offers a counterpoint from a hospital CEO, who thinks the Sooner State pricing won’t have a wider impact because many hospitals are already losing money. Either way, the blog provides just the kind of information that those in the industry find essential.

This is a winner. In health care and other industries, we’re sure we’ll see more and more players following the content marketing path Xerox has taken.

Check out the blog here.

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