PR Daily’s 2018 Health Care PR & Marketing Awards

PR Daily’s 2018 Health Care PR & Marketing Awards will honor communications professionals who are telling great stories from the ever-changing health care industry.

Share with us the public relations and marketing campaigns and initiatives that made your brand or clients stand out.

What health-related causes or products did you advocate for? How did you tell the stories of your health organization’s leaders, practitioners and consumers? Did you create videos to share patient success stories? How were you able to connect with hospital staff using a new internal communications strategy?

We’re looking for the work of hospitals, specialized care facilities, health and wellness organizations including medical device makers, pharmaceutical organizations and agencies with health care clients.

Want to see what it takes to be named a winner? Check out the 2017 Health Care PR & Marketing Awards Special Edition.

See a full list of categories and eligibility requirements, and read how to enter below.

See a full list of categories and eligibility requirements, and read how to enter below.

Eligibility Requirements

These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.

Companies from around the world are welcome to enter as long as the entry is submitted in English.

Contact Brendan Gannon to find the perfect category for your campaign or project. You can call 312-960-4407 or email brendang@ragan.com

This year’s program is open to any work executed between Jan. 1, 2017, and April 17, 2018, inclusive.

Recognition

CATEGORIES

CAMPAIGNS

Community Outreach Campaign

Did you take a grassroots approach to educating your community about health issues? What creative strategies did you use to spread the word? We want to know what organizations you collaborated with and what effect your campaign had on the wellness of your community. What was the goal of your outreach project, and how did you achieve it?

*NEW!* Crisis/Issues Management Campaign

Did your work tackle an important health issue at the forefront of public consciousness or confront a brand reputation crisis? How did you overcome the potential PR pitfalls of a public issue? Tell us how you communicated the problem with executives or unique storytelling. Share the results of your work and any media coverage you received.

Internal Communications

You appreciate the tirelessly dedicated doctors, nurses and administrators who make your health care institution run smoothly, but how do you communicate that? How do you make sure that staffers who are constantly on the go, solving high-stakes problems, know what’s going on in your organization? Do you use the intranet, meetings, a mobile app or digital signage to get your message across? Tell us how you keep employees informed and motivated.

Marketing Campaign

Tell us how you created a marketing campaign for your wellness initiative, health care institution or study. What did you do to build awareness around the great work you’re doing? We want to see comprehensive marketing campaigns and innovative ideas. Share your strategy for targeting your audience across multiple channels. Don’t forget to share your results.

PR or Media Relations Campaign

You’re in the business of building buzz, and your campaign has everyone talking. Share the public relations or media relations campaigns that got your health-related organization, product or executive noticed. Did you arrange an on-camera interview with your local news station to highlight the work your organization is doing? Did you partner with influencers to help drive your message to your target audience? Tell us your innovative idea and share the results.

Social Media Campaign

Social media is one of the most powerful ways to connect with your audience. How did you build a campaign that strengthened this connection and increased brand awareness? Share cohesive campaigns that saw success across multiple platforms. We want to see great content that drove big results.

MEDIA

Article

Share the compelling story of a patient’s experience at your hospital, an educational take on studies and scientific breakthroughs or how you shared important information about your organization. Submit op-eds, print or digital feature stories or blog posts. We want to see content that was well written and widely shared.

Blog

Why is your organization’s blog a go-to place for information about your industry? Does it tell the stories of your employees, executives and patients? Tell us about your blog’s reach and how you’ve established a reputation as a trusted authority in the health care industry. Share links to at least three blog posts and include blog metrics.

Content Marketing and Brand Journalism

Tell us your big-picture storytelling strategy and how you executed it. We want to see how you crafted content that told your organization’s story with subtlety. How did you create social media content, articles, video and more that provided valuable information to your audience while also branding your organization as a leading health care provider? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.

Mobile App

Has your app made managing health information easier or made wellness goals easier to track? No matter the goals of your health-related mobile app, we want to know how you made it the best in the industry. Do you share relevant content via the app, promote services or find other ways to engage with users? We want to see its design and features, as well as testimonials about how great and addictive your app is.

Digital Publication

What digital publication did you edit or create that is the total PR package? How did your content and design stay ahead of your competitors? How did your digital design draw in readers? Tell us about your digital publications, either in file format or hosted online. Let us know your goals, strategy, execution and results. Your publication can be internal or external to qualify.

*NEW!* Patient-Focused Content

Consumer stories are incredibly important for understanding where your organization’s reputation stands. When patients are your consumers, you have a great opportunity to tell incredible stories. What opportunities do patients have to share about their experience under your care? How have you used them to build credibility around your mission, staff and history? Share the method you used to gather this information, and show us the results.

Print Publication

Is your corporate magazine the Vogue of the health care world? Share it with us. We want to see a stunning display of creative images and informative, engaging content. Do you have a brochure, pamphlet or printed report to show off? Submit those as well. Show and tell us what makes them so great, and be sure to include results and feedback. Your qualifying publication can be distributed internally or externally.

Visual Design

Infographics, slide decks, digital signage and photos are some of the most compelling ways to share health-related stories. Did your design break down the complex details of a groundbreaking study? Did your photo essay share the harrowing story of a patient in your organization’s care? Tell us what you hoped to communicate and send us your incredible design. Let us how know what results or feedback you received.

Video

Did you use video to appeal to your audience? Share your digital and TV ads, content marketing videos, testimonials, media reels, facility tours, interviews and more. Tell us the story behind the video and what you hoped to accomplish with its creation. Don’t forget to share metrics.

Website Launch or Relaunch

Did you revamp your web presence? We want to see how you improved your website to create something that’s user-friendly, well-designed and filled with great content. Was this your original launch or were you unveiling something new and improved? Before and after screenshots will help sell your case.

GRAND PRIZE

Health Care PR and Marketing Campaign of the Year

Tell us about your impressive PR and marketing campaign. What did you create on behalf of your hospital, client or agency? What were your objectives for this campaign and how did you exceed them? Our judges will look at everything from your mission and goals to your strategy and tactics. We want to see aspirations and results.

Health Care Agency or Team of the Year

We extend this distinction to the agency or team that goes above and beyond for every campaign and project. This is about more than just one achievement. It’s about your reputation as an organization. Tell us why the services of your agency or team are in high demand.

How To Enter

On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):

  • Goals
  • Strategy and tactics
  • Execution
  • Evaluation: success, results or ROI

Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.

You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.

Supporting documents that can’t be uploaded to the system should be mailed to:

Brendan Gannon
Ragan Communications
10 S. LaSalle St., Suite 310
Chicago, IL 60603

Additional Questions

Additional Questions

If you have any questions about the program or problems submitting your entry, please call Brendan Gannon at 312-960-4407 or email brendang@ragan.com.

Sponsorship Opportunities

Sponsorship Opportunities

If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Hannah Lavelle at 312-960-4628 or email hannahl@ragan.com.