Carrie Jones was certain there was a better way to serve clients after working in some of the world’s biggest PR firms. Starting as a lone entrepreneur working in her basement, Jones built JPA Health Communications into an agency that now has more than 50 employees in three offices in the U.S. and the U.K. and has achieved impressive results on behalf of its clients.
JPA’s approach and successes have earned the agency the designation of “Health Care Agency or In-House Team of the Year” in Ragan’s Health Care PR and Marketing Awards.
In 2018 alone, JPA has engaged with nearly 100 advocacy groups, launched 22 disease education campaigns, supported media relations and events at 23 congresses and secured more than 8.2 billion media impressions. JPA has also innovated The Why? Project, an internal initiative that serves as JPA’s cultural foundation.
The Why? Project addresses both the individual motivations of employees and the holistic approach the agency takes to client work. JPA surveys each of its clients from the past year about reliability, budget, stewardship, client services, timeliness, quality, business relations, personnel and responsiveness. The 2018 survey returned a 9.23 overall satisfaction rating and a 9.75 rating specifically on satisfaction with JPA staff attitude, courtesy and professionalism.
The agency has also invested in research and analytics capabilities, launching an exclusive tool that helps understand and interpret how and with whom conversations happen across the health care landscape, combining news media, companies, influencers and organizations into a single map that displays how these interactions take place.
Congratulations to Carrie Jones, Michael O’Brien, Stephen Piotrowski, Diane Wass, Julien Jarreau and Ken Deutsch.