Kreindler & Kreindler’s attorneys have credibility above that of many other aviation lawyers in part because several are also military-trained pilots. The firm’s members hold professional leadership positions in industry groups like the International Air & Transportation Safety Bar Association and the ABA Air & Space Law Committee. Kreindler & Kreindler had also litigated previous high-profile crashes.
Winuk Communications targeted CNN as a priority media target, given the cable news network’s history of intense, focused coverage of major plane crashes and its global reach. Winuk monitored media for updates on the crash, making sure the law firm’s spokespersons had the latest information; it also enabled the agency to develop fresh and timely messaging for its pitches, which included verbatim on-the-record quotes from the law firm’s experts.
Media interviews and placements included a remarkable 20+ appearances on CNN’s “Legal View,” “AC 360,” “New Day,” “CNN Money” and “CNN International” programs. Other outlets where Kreindler & Kreindler spokespeople appeared included Fox News, MSNBC, Reuters, AP, CNBC, The Guardian and many other domestic and international outlets.
The ROI in this case is particularly noteworthy: More than half of the families of the crash victims retained Kreindler & Kreindler.
Congratulations to the Kreindler firm and Jay Winuk, Cindy Miller and Susan Roth at Winuk Communications, Inc. for this effort.