The media landscape is noisy. We want to know how you broke through the noise and stood out.
Tell us how you mastered the delicate balance between powerful storytelling, relationship building, reputation management and more to create an impressive media relations strategy across multiple channels. How did you analyze media trends to generate more clicks, shares and coverage? Share the strategies you used to maximize your reach.
PR Daily’s 2020 Media Relations Awards are here to celebrate your ability to remain calm in the face of a crisis, your willingness to think beyond the standard press release and your dedication to sharable storytelling. Gain recognition for the accomplishments that made a difference for your customers, your clients or your team.
This is the premiere program for showcasing the best media relations campaigns, events and professionals from the past year.
We encourage you to submit any campaign to as many categories as you’d like. If you submit the exact same campaign into multiple categories, you’ll save on entry fees, too.
More to know about the Media Relations Awards:
- Enter in as many categories as you'd like
- Recognize your team members in the entry form
- Budgetary information and other behind the scenes strategies in your entry are kept confidential
- It takes less than 7 minutes to enter one category
- Ask us any questions - we're here to help
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners, and vendors, in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
Contact Brendan Gannon to find the perfect category for your campaign or project. You can reach him at 312-960-4407 or email@example.com.
This year’s program is open to any work executed between March 11, 2019, and May 8, 2020, inclusive.
Custom Certificates and Other Swag: bragging rights for your win, plus other swag as a reminder of your prowess. We’ll provide certificates for all winning projects.
Editorial & Social Media Coverage: You’ll be featured on Ragan’s web sites Ragan.com and PRDaily.com, on our social platforms and in our eletters, reaching more than 250,000 communicators and marketers.
Marketing & PR: Leverage your win in your marketing materials, press releases and other messaging.
Digital Badge: Add the Winners badge to your email signature and your web site.
Press release: We’ll provide you with a quote for your press release plus we’ll post your organization’s award release on our site to boost recognition.
Brand Messaging or Positioning Campaign
Cause Marketing Campaign
Community Relations Campaign
Crisis Communications Campaign
Data-Driven Media Relations Campaign
Executive Visibility Campaign
Global Media Relations Campaign
Governmental or Public Affairs Media Relations Campaign
Integrated Marketing Communications Campaign
Thought Leadership Campaign
Reputation Management Campaign
Social Media Campaign
New Product or Service Launch
Press Event or Media Tour
Stunt or Special Event
MEDIA RELATIONS STRATEGY
Content Marketing and Brand Journalism
Exclusive Content Strategy
Innovation in Media Relations
Media Relations Video
Use of a Celebrity or Personality
Trend Pitch or Newsjacking
Media Relations Campaign of the Year
Media Relations Innovator of the Year
Media Relations Professional of the Year
How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 500 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can’t be uploaded to the system should be mailed to:
10 S. LaSalle St., Suite 310
Chicago, IL 60603
Frequently Asked Questions
Why should you apply?Our award programs help you measure the success of your work and prove the value of your contributions to your organization. You can set yourself apart in the industry as an expert, which will open doors throughout your career. As a winner, you’ll earn publicity for your brand across our websites and social media audiences, discounted training at Ragan conferences, a custom write-up about your campaign and a trophy.
Who can enter?Entries may be submitted by organizations worldwide. The only requirement is that entries be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.
What does it take to be a winner?We look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or media coverage that back up your claims, and share creative collateral such as videos, visual design or websites that were a part of your project. Please look at our past award winners to see what gets recognized and rewarded. We encourage you to submit the same campaign to multiple categories, if you feel they are relevant. Doing so increases your chances of winning.
What are the entry requirements?The entry form requires that you submit a synopsis explaining the purpose and scope of your project. The synopsis—no more than 1,250 words, please—should include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Why are some deadlines extended?We extend deadlines based on applicant needs and upcoming promotional opportunities.
When will I find out results?We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each announcement will be made with a headline on our website, in our daily email newsletter and on our social media platforms. Emails notify entrants in advance of these announcements. As deadlines are extended, so are expected announcement dates.
If you have any questions about the program or problems submitting your entry, please call Brendan Gannon at 312-960-4407 or email him at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Hannah Lavelle at email@example.com.