CAMPAIGNS & PARTNERSHIPS
How did you raise awareness for the cause your organization advocates for? Share the channels that led to success. Tell us about the obstacles, goals, strategy and results of your campaign.
Did your brand need an update? Did you modernize your creative assets, redefine your organization’s mission or build a new brand from the ground up? Share how your branding campaign elevated your public profile and captured attention from your audience. Tell us about the changes that defined your rebranding effort.
Whether your nonprofit works to solve problems locally or abroad, your community can be a driving force for positive change. How did you collaborate with your community to champion an important cause or initiative? Did you host a 5K, a charity ball or a golf outing to inspire a mass audience to give back to your organization and community? We want to hear the inside story of how you partnered with a local government, civic group or school this past year. What was the goal? How did you achieve it?
Corporate resources, especially volunteer manpower, are just what a nonprofit needs to achieve regional or national prominence. How did you combine forces with your for-profit partner? We’re especially interested in seeing how both organizations benefitted from the partnership. Tell us about your partnership and how you worked together to achieve amazing results.
Share the email strategy that resulted in great success for your organization. Why was email the right strategy for sharing news, promoting events, seeking donations or finding volunteers? Did you segment audiences based on their past donations or event attendance? What messaging did you employ to meet your goal? Share powerfully crafted subject lines, open rates and other metrics for success.
Your event was created to raise awareness about a cause, raise funds, honor those affected by an issue or recognize your donor base. How did you drum up excitement about this event? Tell us what PR and marketing tactics you used to encourage RSVPs and make invitations a hot commodity. What was the attendance, fundraising or engagement goal for your event? How did you measure its success?
Your executives are the chief champions of your organization’s mission. Tell us about the PR campaigns you developed to share the story of their connection to your nonprofit and goals for the future. We want to see the media relations efforts, speaking engagements, partnerships and other executive visibility efforts that were a success for your organization this year. How did this affect organizational goals like securing donations, building brand awareness or recruiting volunteers?
Your nonprofit depends on funds to make a difference. How did you find creative solutions to your lack of funding? How did you appeal to the generosity of your audience? Tell us about your fundraising campaign and its goals. We want to see how you met or exceeded your objectives.
Did working with influencers have a positive effect on your organization’s goals? How did you partner with someone who was passionate about your mission to get the word out? Tell us about sponsored posts, social media takeovers, volunteer initiatives or events that heavily featured influencers. Why did you team up with them and how did it help?
You took advantage of a variety of marketing tools to promote your nonprofit. Did you use print, digital, broadcast or outdoor advertising campaigns, email promotions, online and social media marketing or other tactics? Tell us about your marketing campaign’s success.
You harnessed the power of the media to share information about your cause or nonprofit. Did you think locally and work with reporters in your area to gain local newspaper and television coverage? Did your story make national news? Did you put together a press event or gain social coverage from local influencers? Tell us how you created a shareable brand story. Don’t forget to include links to or PDF’s of the media coverage.
Reaching your audience on their mobile devices is becoming more important every day. Did you create an app to share fundraising updates, news from executives, videos and more? Did you optimize your website and emails for mobile users? Why was mobile an important element of your overall strategy, and what unique efforts were a success?
Personalizing your content can help your audience feel connected to your organization. What efforts did you make to personalize your website, emails, social media promotions, mailers and more? Why was personalization important to your audience, and how did you meet that need?
Social media is an easy and often free way to get in touch with your audience. What was the goal of your campaign? Which platforms were most successful for you? Did you take a multichannel approach? Share the social content you created and the metrics that prove its success.
Did you upgrade your visual communications efforts? Share how video, original photography or updated design played into your overall marketing strategy. How did you use these creative assets to tell a story across multiple platforms, and what was the impact on your audience? Show us the creative work that was produced, and be sure to include results and responses.
CREATIVE PR ASSETS
Annual reports are useful tools for nonprofits. We want to see how you collected data and stories to share the success of your organization over the past year. How did you design your report to create an easy yet captivating reading experience? What insights did you think would be most valuable to your audience? Print and digital versions are equally welcome.
Your articles aren’t only great storytelling pieces, they’re an essential marketing tool. Tell us about the feature you published about your organization’s founder or the interview series you created about people whose lives were changed by your nonprofit’s work. How did your article showcase your organization’s strengths and mission? We want to see stories written for your publication, along with op-ed pieces, online articles and other examples of great storytelling. We’d love to see the comments you got from readers as well.
Keeping your blog content up to date is a huge undertaking. How have you created a steady stream of content that’s original, informative and entertaining for your audience? We want to see blogs that give an inside look at the day-to-day operations of your nonprofit, share the stories of people you serve or provide insights into the problems you’d love to abolish. Please include a link to the blog and a minimum of three posts. As always, include measurable results of its success.
Do your e-newsletter subject lines put The Skimm to shame? Did you create on online magazine to share information with internal or external audiences? Tell us how the design and content of your publication inspires readers to share it. We want to see lively writing that provides practical benefits to readers. Tell us all about your print, electronic, weekly, monthly or quarterly publication. Show us what makes it a hit. Share your reader feedback with us.
What materials do you publish that inform your members, stakeholders, community members or the broader public? Tell us about your magazine, pamphlet, mailer or other creative asset. Share your publication with us, along with the feedback you received, and tell us what made it successful.
The people your organization serves have powerful stories to share. You invited them to share social posts, videos and written content on behalf of your organization. Their stories inspired your audience and told your brand’s compelling story. What was your goal when calling for user-generated content? What feedback did you receive? Don’t forget to provide examples and metrics.
Mastering the skill of creating powerful videos can generate significant results for your organization. We want to see how you used this popular communication medium to reach your audience. Was your video an emotional TV advertisement, a sharable clip for YouTube, a prepared media reel or a testimonial? Did you go viral? Send us your video. Tell us all about it and how it succeeded.
Your website isn’t just a hub for information and donations, it’s a beautifully designed digital experience for all who visit. We’re seeking industry leaders whose impressively designed, navigable and functional websites tell the story of their mission clearly and creatively. The content and organization of your sites are important as well. We want to see it all. Microsites, custom and mobile websites are also eligible.
A limited budget, lack of awareness and a small staff don’t get in the way of achieving your goals. Those challenges are simply motivation to create innovative new campaigns to promote your cause and organization. We want to see comprehensive PR campaigns that drove traffic to your website, inspired people to engage with you on social media, drove major fundraising initiatives or turned your supporters into your biggest advocates.
Small but mighty is no cliché when it comes to your team. You hustle hard, overcome obstacles and champion your cause with unrelenting determination. This is your time to get recognized for the incredible work you do and the lives you’ve changed. Share an overview of your major challenges and even bigger wins over the past year.