RECOGNITION
EACH CATEGORY WINNER WILL RECEIVE:






Get ahead by getting recognized with a PR Daily Award!
Ragan’s PR Daily Awards are the industry’s most prestigious recognition program for outstanding work in public relations, marketing and communications. This is your chance to showcase the campaigns, strategies and initiatives that have made an impact—demonstrating creativity, innovation and results that set new standards for excellence.
With categories spanning media relations, crisis communications, marketing, social media, PR, executive communications, and more, there’s an opportunity for you to showcase you and your team’s work. Whether you led a groundbreaking campaign, navigated a crisis with precision or elevated brand storytelling, this is your chance to earn the recognition you deserve.
Finalists will be honored at a special live event in December in New York City, where the best and brightest in the field will come together to celebrate their achievements. Winners will be revealed at the event, earning a distinction that solidifies their place among the industry’s elite. If you want your work to be recognized on the biggest stage, this is your moment.
Don’t miss your opportunity to be celebrated alongside the best in the business. Submit your entry today and take your place among PR’s top performers.
CATEGORIES
AWARDS OF DISTINCTION
PR Campaign of the Year
GENERAL CAMPAIGNS
AI – Use of
B2B Campaign
B2C Campaign
Branding Campaign
Brand Journalism
Brand Reputation Campaign
Cause-Related Marketing Campaign
Community Relations Campaign
Content Marketing Initiatives
Corporate Communications Campaign
Crisis Management
CSR Communications
DE&I Communications
Email Communications
Employee Advocacy
Employee Relations
Employer Branding
ESG Communications
Event PR or Marketing Campaign
Excellence in Social Media
Executive Communications
External/Internal Communications Campaign
Financial Communications/Investor Relations
Global PR Campaign
Guerrilla Marketing
Influencer Campaign
In-House Campaign
Integrated PR & Marketing
Marketing Campaign
Media Event
Media Pitch
Media Relations Campaign
Media Strategy
Multicultural Campaign
Newsjacking
Nonprofit Campaign
Original Research
PR on a Shoestring Budget
Publicity Stunt
Pro Bono Campaign
Product Launch
Public Affairs Campaign
Public Health or Safety Campaign
Public Relations Campaign
Public Service Campaign
Re-branding or Re-positioning Campaign
Social Justice/Advocacy Campaign
Social Listening
Social Media Campaign
Social Responsibility
Storytelling Initiatives
Thought Leadership Communications
Use of Data and Measurement
Video: Single Video
Video Communications
Viral Campaign
Visual Storytelling Initiatives
CAMPAIGNS BY INDUSTRY
Arts, Entertainment and Media Campaign
Beauty, Fashion or Lifestyle Campaign
Cannabis/CBD Campaign
Consumer Packaged Goods Campaign
Education/EdTech Campaign
Finance/Banking Campaign
Food and Beverage Campaign
Hospitality and Tourism Campaign
Manufacturing Campaign
Professional Services Campaign
Retail Campaign
Sports/ESports Campaign
Technology and Information Services Campaign
Other
HEALTHCARE PR AND MARKETING
Marketing Campaign of Year
PR Campaign of Year
Social Media Campaign of Year
PODCASTS, PUBLICATIONS AND MORE
Annual Report
Blog
Digital Publication
Impactful Press Release
Newsletter
Podcast
Print Publication
Sustainability Report
Website
PR EVENTS (LIVE OR VIRTUAL)
Community Event
Employee Event
Experiential Event
Influencer Event
Launch Event
Metaverse Event or Experience
Pop-Up Event or Experience
Press Event or Media Tour
Stunt or Special Event
PEOPLE AND TEAMS
PR Hall of Fame (must have 20+ years of experience in PR)
PR Professional of the Year
Marketing Professional of the Year
Media Relations Professional of the Year
Social Media Professional of the Year
Executive of the Year
Young Professional of the Year (Age 30 and Under)
Agency of the Year
Marketing Team of the Year
PR Team of the Year
HOW TO ENTER
- Choose the category or categories that best fit your work.
- Complete the online entry form.
- Add your entry or entries to your cart and complete the submission process.
- That’s it.
Awards Criteria
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be 350-900 words and include the following sub-headings (when applicable):
- Goals
- Strategy and tactics
- Execution
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
ELIGIBILITY REQUIREMENTS
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
Contact Brendan Gannon to find the perfect category for your campaign or project. You can email him at brendang@ragan.com or call 312-960-4407.
This year’s program is open to any work executed between June 1, 2024, and June 6, 2025, inclusive.
ENTRY FEES
The fee for this program is $550 per entry into standard categories, and $600 per entry into Awards of Distinction categories.
A late fee of $325 per entry will be added to all entries received after 11:59 p.m. Central time, July 23, 2025.
Do you have a campaign or project you'd like to enter into multiple categories? Pay the original entry fee, and then only $250 for each additional category!
All entries are non-returnable and non-refundable.
Frequently Asked Questions
WHY SHOULD I APPLY?
- Earn Industry-Wide Recognition – Showcase your outstanding PR work and gain the prestigious recognition you and your team deserve.
- Boost Your Brand and Credibility – Winning a PR Daily Award highlights your expertise, strengthens your reputation and sets you apart from the competition.
- Celebrate Your Team’s Success – Honor the creativity, strategy and impact of your team’s work while inspiring future innovation.
WHO CAN ENTER THESE AWARDS?
Entries may be submitted by organizations worldwide. Entries must be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.CAN I ENTER TWO OR MORE CATEGORIES?
YES! In fact, we encourage you to submit your applications in multiple categories. Each category is judged discreetly, and discounted pricing applies to your 2nd category and beyond. This also increases your chances of winning.WHAT DO THE JUDGES LOOK FOR IN ENTRIES?
Judges look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or results that support your claims, and share creative collateral such as videos, visual design or websites that were a part of your project. Please look at our past award winners to see what gets recognized and rewarded.WHY ARE SOME DEADLINES EXTENDED?
We extend deadlines based on applicant needs and upcoming promotional opportunities.WHEN WILL I FIND OUT RESULTS?
Ragan will recognize all finalists—and announce category winners—at a special live event on December 2 at the City Winery in New York City.Additional Questions
If you have any questions about the program or problems submitting your entry, please email Brendan Gannon at brendang@ragan.com.
Sponsorship Opportunities
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Morgan Einspanier at morgane@ragan.com.
Ragan Communications is not responsible for international shipping fees related to trophies or certificates.