Congratulations to the winners of PR Daily’s 2017 Digital PR & Social Media Awards!

Our winners used social media and editorial assets to promote podcasts, using hashtags to encourage audience discussion across platforms. Video was the winning ingredient for a high takes zombie-themed mobile game that went viral. Exclusive content and a modern redesign led to big success for a health-related email marketing campaign. Partnerships in the art and crafting community led to an impressive increase in Instagram followers for an iconic art, craft and office supply brand.

This year’s winners and honorable mentions thought creatively, delved deep into the needs of their audience and told their brands’ stories across popular digital and social channels.

To everyone who entered PR Daily’s 2017 Digital PR & Social Media Awards, thank you for sharing with us!

We are excited to announce the winners and honorable mention recipients for PR Daily’s 2017 Digital PR & Social Media Awards with this Special Edition of PRDaily.com:

DIGITAL & SOCIAL MEDIA ACTIVITY

Blog

WINNER
DEVENEY Insights
DEVENEY

Honorable Mentions

  • Women's Marketing: Blog, Women's Marketing Inc.
  • Glad to Give, Current Marketing with The Glad Products Company

Contest or Game

WINNER
Grace Hopper 2016 Snapchat/Instagram Contest
Cisco

Honorable Mentions

  • IKEA LED Light Challenge, Brownstein Group with IKEA USA
  • Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial
  • Zombie Dispatch, Idea Grove with Omnitracs
  • MyFuseFit, Nickerson with Fuse Cambridge

Digital Product or Service Launch

WINNER
Creating #Cupfusion
Ketchum with The Hershey Company

Honorable Mentions

  • #SnackHour with Soy Vay, Current with Soy Vay 
  • Women's Marketing Inc. x BelGioioso—Digital & Social Launch, Women's Marketing Inc. with BelGioioso

Event or Stunt

WINNER
Singapore Tourism Lyft of a Lifetime
1000heads with Singapore Tourism Board Honorable Mentions:

Honorable Mentions

  • Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan
  • The #AlternateFacts Zero-Calorie Meat Lovers Pizza, BML Public Relations with Villa Italian Kitchen
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing

Microsite or Custom Website

WINNER
DEVENEY Website
DEVENEY

Honorable Mentions

  • Cebuana Lhuillier Consolidated Website, P.J. Lhuillier Group of Companies
  • Oahu Outage Map, Hawaiian Electric, Hawaii Electric Light and Maui Electric (The Hawaiian Electric Companies)

Podcast

WINNER
Bravo TV's The Daily Dish Podcast
Bravo Digital Media

Honorable Mentions

  • Launching DevOps Radio, PAN Communications with CloudBees
  • Charting a Path for PR Podcasts with Unfiltered, Engaging Content, March Communications

BEST USE OF DIGITAL AND SOCIAL MEDIA FOR …

Brand Awareness

WINNER
Sandia's Social Networks
Sandia National Laboratories

Honorable Mentions

  • Cebuana Lhuillier Facebook Page 2M Fans Campaign, P.J. Lhuillier Group of Companies
  • Lance Takes a Bite Out of National Sandwich Day, Luquire George Andrews with Lance 
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Ferrovial #UrbanPeek Contest and Exhibition, Ferrovial
  • Drink Amazing, Current with Brita
  • Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan

Cause Advocacy

WINNER
Impaired Driving Social Media Campaign
The Integer Group with Iowa Governor's Traffic Safety Bureau

Honorable Mentions

  • M&M’s #MakeMeLaugh for Red Nose Day, Weber Shandwick with M&M’s
  • Pregnancy and Infant Loss Awareness Month—Postcards of Hope, FleishmanHillard with Northside Hospital
  • sWheat Scoop, broadhead with Best Friends Animal Society 
  • ID PPID, broadhead with Boehringer Ingelheim
  • Where You Live Matters, GlynnDevins with American Seniors Housing Association

Community Engagement

WINNER
eBay Partner Network Insiders Community: Building an Affiliate Army
Just Drive Media

Honorable Mentions

  • Ferrovial #UrbanPeek on Instagram, Ferrovial
  • Inspiring Our Global GoPro Family to Live a Bigger Life, 1000heads with GoPro
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • #IGotIntoUSC 2017 First-Year Admit Campaign, University of Southern California

Content Marketing & Brand Journalism

WINNER
Coca-Cola Journey
The Coca-Cola Company

Honorable Mentions

  • Coca-Cola Journey Mexico, Coca-Cola Mexico
  • Resource: The Alberta Energy Regulator's Brand Journalism Initiative, Alberta Energy Regulator
  • School Lunch Warriors, SheKnows Media with Horizon Organic
  • TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency
  • Pfizer—Get Science, Group SJR with Pfizer

Employee Engagement and Recruitment

WINNER
Ninong Ceb Facebook Group
P.J. Lhuillier Group of Companies

Honorable Mentions

  • #calstrslife Employee Engagement Success!, CalSTRS—California State Teachers' Retirement System
  • #JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
  • AstraZeneca ADA Chatter Champions: Real-Time Internal Micro Videos in a Regulated Industry, Ruder Finn
  • Digital PR Through Social Media, Workiva Inc.
  • WeAreCisco, Cisco

Event Promotion

WINNER
The #UNCENSOREDDC Campaign Takes the District by Storm
Scott Circle with DC Public Library Foundation

Honorable Mentions

  • 2016 Final Four in Houston, 2016 Final Four in Houston
  • Swiping Right to #ChooseATL at SXSW 2016, AR|PR with ChooseATL 
  • Shop With a Farmer, broadhead with Minnesota Pork Board
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Going “All In” for Jenkins World, CloudBees and PAN Communications
  • 75th Anniversary, Civil Air Patrol  

Health Care Marketing

WINNER
No Retiree Left Behind: Social Media Campaign
Willis Towers Watson

Honorable Mentions

  • Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
  • Breast Cancer Awareness Week—Honoring Fighters and Remembering Survivors, FleishmanHillard with Northside Hospital
  • IBD Unmasked, Ketchum Inc. with Takeda Pharmaceutical Company Limited

CAMPAIGNS

Email Marketing Campaign

WINNER
VSP EnVision Digital Newsletter
VSP Vision Care

Honorable Mention

  • Dram Good Scotch, Breakthru Beverage Group

Marketing Campaign

WINNER
M&M’s 75th Anniversary: #CelebratewithM
M&M'S

Honorable Mention

  • Fruitocracy, SheKnows Media with Dole Food Company

Media Relations Campaign

WINNER
T.R.I.P. Through the Multiverse
Adam Richie Brand Direction

Honorable Mentions

  • OutDry Extreme ECO Jacket Launch, PMK BNC with Columbia Sportswear
  • Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
  • Avid Media Relations, Red Lorry Yellow Lorry with Avid

Multi-Channel Campaign

WINNER
Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016)
Pancreatic Cancer Action Network

Honorable Mentions

  • New Hire Communication Campaign, Aon Hewitt with State Board of Administration of Florida (SBA)
  • Webroot Most Infected States, Webroot
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Emeril's Restaurant Opens with a BAM!, DEVENEY with Emeril's Homebase
  • 2016 Predictive Analytics Survey, AMN Healthcare

PR Campaign

WINNER
Livia—A Painfully Good Campaign
Blonde 2.0 with Livia

Honorable Mentions

  • Care Counts Laundry Program, Ketchum with Whirlpool
  • Gillette Uses “The Force” of “Rogue One: A Star Wars Story” to Own the Holiday Season, Ketchum Digital with Gillette
  • Kingsford's Take Back Opening Day, Current with Kingsford
  • ANA Takes Off With Experience Class, Hill+Knowlton Strategies with All Nippon Airways
  • #Roboqueue—iPhone 7 launch, Sherson Willis with Spark
  • Fluent Political Pulse, North 6th Agency (N6A) with Fluent

Social Media Campaign

WINNER
Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing
Porter Novelli with HP Inc.

Honorable Mentions

  • #HofDebate16, Hofstra University
  • #JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
  • Jeep 4x4 Day, Society Agency with FCA
  • M&M’s 2016 Flavor Vote, Weber Shandwick with M&M’s 
  • Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
  • Cisco Live, Cisco

Specialty Campaign

WINNER
FIRST30
American Kidney Fund

Honorable Mentions

  • Solar and Real Estate Week, The Hannon Group with the U.S. Department of Energy SunShot Initiative
  • Where You Live Matters, GlynnDevins with American Seniors Housing Association

Viral Campaign

WINNER
Last Empire War Z—Zombie Chase Parkour POV
Socially Powerful

Honorable Mention

  • Rick Steves Rallies Inauguration Day Support for the ACLU, Amy Duncan with Rick Steves Europe

BEST USE OF…

Use of Facebook

WINNER
Zicam Cold Remedy Brand Awareness Campaign
Protagonist with Zicam

Honorable Mentions

  • 64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty, Zócalo Group, a division of Critical Mass with Nissan North America
  • Poop-A-Chew, broadhead with Boehringer Ingelheim
  • Women's Marketing Inc. x Jane Iredale: Facebook, Women's Marketing Inc. with Iredale Mineral Cosmetics

Use of Instagram

WINNER
Tombow USA Use of Instagram
Tombow

Honorable Mentions

  • DearMKE, VISIT Milwaukee
  • WeAreCisco Instagram, Cisco

Use of LinkedIn

WINNER
KOSC—Branding/Content Marketing Campaign
Katrina Olson Strategic Communications

Use of Snapchat

WINNER
WeAreCisco Snapchat
Cisco

Use of Twitter

WINNER
Cisco Live
Cisco

Honorable Mentions

  • @HopkinsMedNews Twitter Feed, Johns Hopkins Medicine
  • Kyle Petty Charity Ride Across America, Largemouth Communications with Kyle Petty Charity Ride

Video

WINNER
Be Comfortable In Your Own Skin, Taylor & Pond with Bio-Oil USA
Taylor & Pond with Bio-Oil USA

Honorable Mentions

  • Emeril Lagasse Goes Bananas for Social Videos, one7 communications/Circle Group with Emeril's Restaurants Las Vegas
  • Happy Birthday Katherine Johnson, Ketchum with 3M
  • Scientists Live, Carnegie Museum of Natural History
  • The Faces of SAP, SAP North America
  • Liquid-Plumr's "Thankful to be Clog Free" Thanksgiving, Current Marketing with Liquid-Plumr
  • A Day in the Life of a Vdara Vdog, Vdara Hotel & Spa at ARIA Las Vegas with Internet Marketing Inc.

Visual Design

WINNER
Securing the Workplace
INK for SpiderOak

Honorable Mentions

  • Selling More with Bigger Ads, C-4 Analytics
  • Mardi Gras Calorie King Infographic, DEVENEY with Touro Infirmary

GRAND PRIZE

Grand Prize: Social Media Campaign of the Year

GRAND PRIZE
Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing
Porter Novelli with HP Inc.

Honorable Mentions

  • Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
  • Hike NC!, Blue Cross and Blue Shield of North Carolina with Capstrat