Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations.
Babbler says it’s here to change that.
Previously available only in France, Babbler already boasts “300 customers worldwide and 5,000 reporters that use it everyday” in that country.
On Tuesday, the organization announced that it’s available to PR pros and reporters in the United States.
Here’s the selling point for the network, said via press release:
Babbler helps create, manage and engage media communities by providing them the best way to interact with their network of sources, content, and story ideas, all in one place.
Brand managers and PR pros can set up profiles and upload press releases and other pertinent information. Then, they ostensibly connect with reporters and editors that matter to their line of work.
Babbler’s CEO and founder, Hannah Oiknine, says that Twitter is a decent way to source stories, “but Twitter it is not designed for media relations.” “That’s why email is still used to interact after getting in touch via Twitter,” she says.
The service already has some hefty clients using the service, like Nestle and Edelman France.
You can check out a demo of the service here: