Writing & Editing ‘Bad writing will kill your business faster than cancer’ Boring headlines and bad writing is the kiss of death, according to Peter Shankman, founder of Help A Reporter Out (HARO). Listen to his take, then weigh in. By Ragan StaffJan. 4, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.