From the big logo at the top with a date underneath, to the name itself, to the layout of its homepage, the Premiere Global Services online employee magazine, The PGi Times, is meant to evoke the feeling of reading a print newspaper.
“That’s what’s familiar,” says Cora Rodenbusch, online community manager for PGi. “It was nice to have it look a little more traditional.”
Don’t let the presentation fool you, though. The PGi Times, winner of Ragan Communications’ 2012 Employee Communications Award for Best Employee Magazine, has a lot going on underneath the old-fashioned façade.
The Web-conferencing firm’s 1,800 or so employees can comment on articles, share them, and even create them. A changeover from emailed newsletters hasn’t just increased readership—from around 30 percent to nearly 75 percent—it’s brought together a company whose employees are spread all over the globe.