‘Best employee magazine’ adds social features, unites employees
Premier Global Services consolidates email newsletters into one online magazine packed with social features, increasing readership from around 30 percent to nearly 75 percent.
From the big logo at the top with a date underneath, to the name itself, to the layout of its homepage, the Premiere Global Services online employee magazine, The PGi Times, is meant to evoke the feeling of reading a print newspaper.
“That’s what’s familiar,” says Cora Rodenbusch, online community manager for PGi. “It was nice to have it look a little more traditional.”
Don’t let the presentation fool you, though. The PGi Times, winner of Ragan Communications’ 2012 Employee Communications Award for Best Employee Magazine, has a lot going on underneath the old-fashioned façade.
The Web-conferencing firm’s 1,800 or so employees can comment on articles, share them, and even create them. A changeover from emailed newsletters hasn’t just increased readership—from around 30 percent to nearly 75 percent—it’s brought together a company whose employees are spread all over the globe.
The catalyst
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
