Abstraction may be all the rage on the campaign trail, but don’t try this at work Change. That was the magic word on the presidential campaign in 2008. Every candidate, regardless of race, gender, religion or party affiliation, talked ad nauseum about the need for dramatic and overriding change. At work, you’ve no doubt heard this tune a few times before. In fact, you may hear it every six months or so. CEOs love to talk about change, even when they are the spitting image of the status quo.