‘Bitchin’ Kitchen’ serves a full-course menu of social media success

Savvy community manager Angelique Picanco stirs the pot—and gets people talking.

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Mashable asks, “Name a chef who wears green eye shadow, sequined purple sweaters, and leather pants with a zip-out crotch. Chances are, you’re still searching. That is, unless you’ve tuned in with millions of other viewers to watch Cooking Channel’s ‘Bitchin’ Kitchen,’ where celebrity chef Nadia G totters around on heels higher than some ears of corn.”

With that going for it, it’s no wonder “Nadia G’s Bitchin’ Kitchen” is a broadcast hit. But what warranted top honors in the Best Community Manager category in PR Daily’s Digital PR & Social Media Awards is how the community manager weaves this into a social media presence.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).

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