As far as the bloggers are concerned, CEOs treat them like dirt. They’re the Rodney Dangerfields of the Internet. They get no respect, though they have considerable power. One interviewee said, “I get a lot more eyeballs than anyone writing for a paper.”
Plus, they get limited access. Bloggers aren’t asking for carte blanche, the report says, but they’d like an interview or two each year.
Similarly, the bloggers complained that communications departments go too far in trying to control them, which is why messages so often feel overly scripted and inauthentic.