PR Brand managers set sights on Cuba after Obama’s keynote address The United States and the once-forbidden island nation agreed to lift a decades-long trade embargo. What does this mean for American business? Some marketers are already cashing in. By Clare LaneMarch 23, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.