Social Media Brands use YouTube to create a storytelling presence Companies making everything from motorcycles to microchips are getting eyeballs on their videos through the social site. By Russell Working@byworkingDec. 28, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.