Build a loyal YouTube following: 5 tips from an employee

Here are my five favorite tips he shared:

1. Be patient.

Building a YouTube audience takes time. It’s rare to have a one-hit wonder—and even more difficult to hang on to that popularity if your video ever does go viral.

Your best bet is to be persistent. Experiment with your videos to identify what works with your target audience. Then, implement those changes in future videos.

2. Cross-promote your content.

Find five to 10 YouTube channels similar to what you do—or want to do—and begin forging relationships with the people who run them.

If you can get these channels to mention your organization—or better yet, your videos—during their programming, it can go a long way toward scoring more visitors. Just make sure to return the favor if/when you get the opportunity.

3. Create content based around holidays.

Doing so resonates strongly with niche audiences. Get more tips on how to do this.