Build your 2020 internal comms strategy on these 4 pillars

Given the sociopolitical rollercoaster we’re all riding, bringing calm to and maintaining integrity within your workplace culture are exceedingly challenging and supremely important.

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Here’s the big question: Are you ready?

I mean, are you really ready for what 2020 is going to bring? In the U.S., we have the presidential elections in the midst of urgent societal issues around immigration, financial stability, climate change and corporate ethics, to name a few. Our employees are citizens; they are people, people with family, friends, lives.

As lovely as it would be to expect employees to come to work each day focused entirely on their jobs and being excellent stewards of our brand and giving back to their community, we are going to have to prepare for employees’ being rocked in some way by what’s going on in the world.

We need the help of a strong communication strategy to guide us through business fluctuations, and we also need to build in culture fluctuations at a level never before seen. I believe culture problems lead to business problems and business problems lead to more culture problems.

Sometimes, culture problems are created by waves outside our companies or in other parts of our companies, and employees find themselves caught in the middle, or lost, or confused, or even angry, because they didn’t see it coming, they didn’t hear it first from the company, or they aren’t seeing their employer make a stand.

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