Throwing shade at the competition isn’t a new marketing move, but Burger King’s latest campaign is built upon it.
Through Dec. 12, the fast food chain is offering its menu mainstay, the Whopper, for a penny—but only if you order through its relaunched app when you’re within 600 feet of a McDonald’s.
brb going to McDonald’s
— Burger King (@BurgerKing) December 4, 2018
Dubbed “The Whopper Detour,” the promotion, which launched on Tuesday, is available once you’re within a digital geofence around a “participating” McDonald’s. The offer is redeemable only one time.
In a press release, Burger King explained how the stunt worked: