There’s growing excitement in internal communications about the potential for internal apps, particularly for field employees. I’m often told communicators struggle to reach and engage remote employees.
Experts say these employees who deal with customers daily are the face of their organizations. So the need to inform and engage these employees is obvious. Several of my previous posts have covered the benefits of internal apps.
Where many communicators get stuck is formalizing the benefits, in moving from “I know it’s important” to “I can confidently explain why it’s important to my stakeholders.”
The good news: It’s easy to start these critical talks. It doesn’t take long and the patent advantages of internal apps should help you focus on their business benefits when you discuss internal apps with your stakeholders. The apps’ advantages will help you clarify the solution.