Content Marketing Can journalism help establish your brand? Advocates say ‘brand journalism’ makes use of reporting techniques and increased transparency; critics call it an oxymoron. By Russell Working@byworkingMay 4, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.