Can you respond to a crisis within an hour?

If not, you’re too slow. Here are some essential steps to take to become prepared for any debacle your brand might face.

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Best-case scenario, your ideal crisis response time is 15 minutes.

Wait. Don’t gasp yet…

Your maximum crisis response time should be one hour.

OK, now you can gasp.

Reality check:

If your team can’t respond to a crisis (or issue) within an hour, you should reevaluate your response process and figure out why.

I work with global enterprises and national organizations, and I know that this isn’t always realistic. But it’s reality.

The sooner you enable your team to respond to a crisis or some other issue, the sooner you:

Those are some outstanding benefits for quick social response in a crisis, don’t you think?

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