Can you respond to a crisis within an hour?

If not, you’re too slow. Here are some essential steps to take to become prepared for any debacle your brand might face.

By Melissa Agnes
July 25, 2013

Ragan Insider Premium Content

Best-case scenario, your ideal crisis response time is 15 minutes.

Wait. Don’t gasp yet…

Your maximum crisis response time should be one hour.

OK, now you can gasp.

Reality check:

If your team can’t respond to a crisis (or issue) within an hour, you should reevaluate your response process and figure out why.

I work with global enterprises and national organizations, and I know that this isn’t always realistic. But it’s reality.

The sooner you enable your team to respond to a crisis or some other issue, the sooner you:

Those are some outstanding benefits for quick social response in a crisis, don’t you think?

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