Can you respond to a crisis within an hour?

Best-case scenario, your ideal crisis response time is 15 minutes.
Wait. Don’t gasp yet…
Your maximum crisis response time should be one hour.
OK, now you can gasp.
Reality check:
If your team can’t respond to a crisis (or issue) within an hour, you should reevaluate your response process and figure out why.
I work with global enterprises and national organizations, and I know that this isn’t always realistic. But it’s reality.
The sooner you enable your team to respond to a crisis or some other issue, the sooner you:
Those are some outstanding benefits for quick social response in a crisis, don’t you think?
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