Canadian export creates website to spotlight experts

Credit agency connects businesses with foreign markets, touts its in-house knowhow and draws new customers through an online magazine.

If you’re wondering how a Canadian forklift manufacturer expanded sales in Russia and Chile even as the North American economy plummeted, has a story for you.

Or if you were wondering which countries in sub-Saharan Africa are good bets for Canadian exports, the site wishes to call your attention to Ghana, Angola, Nigeria and South Africa.

ExportWise is the online magazine of Export Development Canada (EDC)—the nation’s export credit agency, which provides loans to 8,200 Canadian companies in up to 200 markets around the world each year, says the editor, Melanie Gruer.

Its goal is to highlight successful stories of the EDC’s customers in exporting Canadian products abroad and to make its expertise available more broadly. The EDC’s business volume last year amounted to 84.6 billion Canadian dollars (about $87 billion US), and the magazine touts the successes and recommends strategies for growth.

“The purpose of it is really to communicate to our audience, which is our customers, and talk about some of our products and services,” Gruer says.

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