9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Your marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals.
Your brilliant insights shouldn’t be a one-shot deal. Consider adapting them for video or reworking them as a guest post to extend your content’s reach—and SEO.
Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.
You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.
Some say blogging is passé, but compelling content still offers big benefits to organizations.
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.