Robby Brumberg
Infographic: 65 creative ideas to fuel your blog
Don’t stay stuck. Start crafting something that’s useful, timely or entertaining—or perhaps even controversial.
Content Marketing
Casey Meehan
15 crucial content marketing resources and tools
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
Ted Kitterman
What the demise of Mic can teach us about content and metrics
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Casey Prentice
Why and how you should vary formatting for your online content
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
Raphael Bemporad, Briana Quindazzi and Liz Schroeter Courtney
Survey: Gen Z consumers are skeptical about most businesses
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Lauren Morrow
5 cringeworthy content marketing tactics
Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring success? Consider these strategic messaging essentials.
Michelle Garrett
11 tactics to repurpose original podcasts and videos
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Manny Veiga
Nifty tools to record a podcast interview remotely
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
Katy French
Take these simple steps to create content that resonates
If all you do is yap about yourself or your product/service, you’ll lose your audience in a hurry. Make it about their needs—and show, rather than tell—to engage readers and viewers.
Ted Kitterman
Mining the nostalgia trend, Sony celebrates 40 years of Walkman
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Deborah Sprague
How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Gini Dietrich
5 crucial elements of brand storytelling
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Ted Kitterman
Survey: Micro-influencers offer big rewards for brand managers
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
