Health Care
How one podcast anchors a community-building campaign for nurses
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
How to deliver meaningful, safe messages about mental health
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
Turning a negative perception issue into an opportunity
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Why and how to infuse more empathy in your health care marketing
Caring for your fellow human beings is also what happens when you put the consumer first.
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
What Pfizer’s vaccine news means for employers
Nationwide availability of a COVID-19 vaccine is still months away, experts warn. Here are the messages you should be sending to employees right now.
4 crucial HR trends and employee benefits to consider in 2021
It’s time to shed antiquated service models, perks and programs. Here’s how to prioritize worker well-being moving forward.
Report: 40% of U.S. adults struggling with mental health or substance use
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
How health care organizations can streamline, refresh and maximize communication
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
How to bolster emotional resilience and prioritize workplace self-care
Be mindful of your stressors, learn to say ‘no,’ and set healthy boundaries.
Video series about race relations put words into action at Encompass Health
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
How Nationwide Children’s Hospital is addressing racism and advocating for health equity
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity.
Make sure your crisis response is a team effort
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.