Ted Kitterman
What inclusive language looks like for modern speechwriters
The co-founder of Speechwriters of Color shares his tips to ensure your speech reflects the diversity of your audience.
Speechwriting
Brian Pittman
5 powerful ways to beat empty rhetoric in speeches
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Sally Ann O'Dowd
What communicators can learn from the White House press secretary
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Ted Kitterman
How speechwriters can humanize execs—and help deliver key messages
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
Stacy Hintermeister
Why corporate communicators should abandon PowerPoint – and how to do it
It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.
Joe McLeod
5 public speaking takeaways from Inauguration Day
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
Sally Ann O'Dowd
Setting and sharing the stage: President Biden strives to unite
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
Ragan Insider Ted Kitterman
Biden offers vision of unity in first address as president
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Ragan Insider Robby Brumberg
Selecting the right words for your specific audience
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Jordan Brueckner
Public speaking lessons from Dr. Martin Luther King Jr.
The civil rights icon is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was a messaging master.
Robby Brumberg
Communication lessons from Pope Francis
A recent speech from the pontiff offers timeless linguistic lessons for communicators from every tongue and tribe. Levity and brevity are heavenly, but beware the temptation of adjectives.
Amanda Athuraliya
6 simple steps to craft a great speech
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
