Websites

Complex navigation, pop-ups, gratuitous noise and visuals—all are major repellents for potential customers. Don’t chase them away.

Is this good for PR and bad for journalism?

Is this good for PR and bad for journalism?

Position of key elements on the page, the use of white space, images of people—all help direct visitors’ attention where you want it. Oh, and ditch the banner ads; they aren’t worth the bother.

Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.

Broken links can be dead ends, unless you employ some ingenuity and create a favorable impression—and help your visitors navigate back to your operative pages.

Your visitors shouldn’t end up frustrated as they try to do business with you. Check out these blind alleys, along with the solutions to keep your customers engaged.

Your visitors shouldn’t end up frustrated as they try to do business with you. Check out these blind alleys, along with the solutions to keep your customers engaged.

Have you ever wondered why Facebook is blue, or Coca-Cola’s logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.

What are the biggest lies about search engine optimization?

A roundup of a dozen typographical styles, along with how they might be used privately or commercially.

For a short period Tuesday, the network’s top-story headline was ‘Weeeeeeeeeeeeeeeeeeeeeeeeeee’ with the sub-headline, ‘Stuff yo.’ The date was also incorrect.

The U.S. Health and Human Services Department is touting its achievements while promising to make signing up at healthcare.gov less frustrating.