CBS mocks ABC in fake press release. Good PR move?
CBS takes a jab at its competitor in a sarcastic press release after losing in court last week. Is it winning the PR war?
Apparently CBS thinks it’s a direct rip-off of “Big Brother,” the reality show that follows a group of strangers who live together in a house and films them 24/7.
To be fair, “The Glass House” also follows a group of strangers who live together in a completely wired and state-of-the-art house. The only difference? The audience gets to vote on who stays and goes.
CBS lost a battle last week when a judge denied the restraining order which would prevent ABC from airing the show.
The fake news release
But CBS wasn’t finished. It issued a news release announcing the development of a new show called “Dancing on the Stars.”
See for yourself:
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