CD January 14, 2021: Top vaccine messages; Businesses respond to US Capitol riots; Planning for a post-COVID world; and more

NATIONAL NEWS ROUNDUP

  • Bing’s COVID-19 Tracker shows more than 380,000 Americans have died from the virus. The CDC has forecasted that another 90,000 Americans could die from COVID-19 in the next three weeks.
  • President Trump was impeached for the second time on Wednesday with 10 Republicans joining House Democrats to cast a vote in favor of impeachment. The Senate won’t take up the impeachment trial until after Biden is sworn into office on Jan. 20.
  • California has expanded the requirements for who can get a COVID-19 vaccination to include people over the age of 65, but some authorities say they don’t have enough vaccines on hand to inoculate everyone.
  • Jobless claims have surged to their highest weekly total since August as first-time claims top 965,000.

RESEARCH & DATA                                                    

Top execs predict less business travel, more automation post-COVID. In a report from The Conference Board, top leaders share how their internal strategies are changing and what they see as the lasting impacts of the global pandemic. More than half (55%) say businesses will be expected to address social goals.

(Image via The Conference Board)

More research to watch:

  • More than 60% of Black consumers report experiencing racial discrimination in retail stores. The data from McKinsey shows what it calls an “imperative” for improved DE&I in the retail landscape.
  • Facebook stands out as news source for many Americans. According to Pew Research, the social media platform is a dominant player for where Americans get their news.
  • Planned job cuts jumped by 18.9% for U.S. companies in December. The report from Challenger Gray shows that many industries are still grappling with the financial ramifications of the COVID-19 crisis.
  • Children face increased mental health challenges during COVID-19. The data from the Harris Poll shows that employers must consider action to offer more support for parents and caregiving employees as they manage increasing burdens at home.

EMPLOYEE ENGAGEMENT

What are the top skillsets for internal communicators for 2021? Here’s what the experts see as the keys to success for the year ahead.

Dollar General to pay employees to receive COVID-19 vaccine. “We do not want our employees to have to choose between receiving a vaccine or coming to work, so we are working to remove barriers,” the company said in a press release.

What strategies do you have for keeping top employees after months of crisis? One HR pro shares her take on what it will require to keep star performers this year.

Employees support mandatory vaccination policies. Check out our breakdown of new data from Blind that shows how workers might favor strong vaccination policies for returning to work. 

How does kindness factor into your professional goals? Here’s how one comms leader argues that kindness should be a KPI for all business leaders in 2021.


FROM THE CRISIS LEADERSHIP NETWORK

What were the most outspoken responses to the U.S. Capitol riots? Our op-ed takes a look at the strongest responses to the extraordinary events that occurred in Washington, D.C. on Jan. 6.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Delta refuses checked firearms on flights to D.C. ahead of inauguration. The move matches other steps, like social media bans and Airbnb’s decision to cancel reservations to tamp down on planned violence on Jan. 20.

NBC News reported:

Airlines, airports and hotels are ramping up security ahead of Wednesday’s inauguration. Several airports said they will add more police, while airlines are increasing staffing and booking overnighting crews at airport hotels. American Airlines said late Wednesday it will suspend alcohol sales for D.C. flights.

Communicators can be part of the solution for a divided country. Here’s how one pro argues business comms can help the country heal in the months ahead.

Twitter CEO Jack Dorsey says ban of President Trump a “failure.” The leader of the social media platform said he was concerned about the precedent the ban sets as the company removed Trump’s personal account citing concerns about inciting violence ahead of the inauguration.

Business Insider wrote:

Dorsey called the ban “a failure of ours” in a series of tweets Wednesday night. “Having to take these actions fragment the public conversation. They divide us,” he said.

Business leaders respond to the U.S. Capitol riots. Here’s a look at how organizations responded to the events that shook the nation’s capital on Jan. 6.

“Cobra Kai” offers crisis and media relations lessons. Here are the top takeaways from the popular Netflix show that apply to crisis response and brand-reputation management.


REMOTE WORK

Employers to go from managing employee experience to “life experience,” HBR says. The prediction is backed up by numbers from Gartner which show that employers who support employees with their full life experience see a 23% increase in mental health scores and 17% increase in physical health scores for workers.

Will remote work stick after COVID? A look at the history of early adopters of remote work suggest that many companies will abandon remote work when it becomes safe to do so.

Concern for worker well-being is a major driver in top places to work rankings. In Glassdoor’s 2021 list of top employers, management’s emphasis on worker wellness and health is commonly cited as the rationale behind the rankings.

Your remote employees might be extra paranoid. That’s the analysis from organizational behavior experts who are looking at the effects of prolonged WFH.

Remote work is creating more work for executives and managers. Make sure you are doing enough to support your management teams who are facing extra disruption as they try to lead during extended remote work.


CASE STUDIES

Make sure your comms tech serves your audience’s needs. Here’s how working backwards to solve a problem for consumers informed a chatbot effort from Kroger, and how that translates to other comms efforts during COVID-19.

Christopher & Banks files for bankruptcy. The apparel retailer says its decision stems from disruption faced from the COVID-19 crisis and that the team is aggressively pursuing a buyer for its assets.

USA Today wrote:

“Despite the tremendous advancements we have made in executing our strategic plan, due to the financial distress resulting from the pandemic and its ongoing impact, we elected to initiate this process and pursue a potential sale of the business in whole or in part to position the Company for the future,” [Keri Jones, president and CEO,] said in a statement.


TOOLS & TACTICS

Content marketing can bolster your reputation—but is yours doing its job? Here are some common ways your content program could be underperforming.

Is now the right time to start a podcast for your organization?
Here’s a look at why this increasingly popular medium could still benefit from your voice, and what it takes to launch a successful series.


SLIDESHOW

Does your crisis response plan embody all six of these essential elements? Crisis expert Barbara Reynolds shares what makes a crisis plan effective:

See the full breakdown here, and catch her session on Ragan Training.


CALENDAR OF EVENTS

Jan. 22 – Leveling Up Your Social Media Webinar

Jan. 28 – Planning, Communicating & Measuring Your DEI Program Virtual Workshop

Feb. 24-25 – 2021 Internal Communications and Culture Next Practices Virtual Conference

March 4 – Speechwriters & Public Affairs Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

NATIONAL NEWS ROUNDUP

  • Bing’s COVID-19 Tracker shows more than 380,000 Americans have died from the virus. The CDC has forecasted that another 90,000 Americans could die from COVID-19 in the next three weeks.
  • President Trump was impeached for the second time on Wednesday with 10 Republicans joining House Democrats to cast a vote in favor of impeachment. The Senate won’t take up the impeachment trial until after Biden is sworn into office on Jan. 20.
  • California has expanded the requirements for who can get a COVID-19 vaccination to include people over the age of 65, but some authorities say they don’t have enough vaccines on hand to inoculate everyone.
  • Jobless claims have surged to their highest weekly total since August as first-time claims top 965,000.

RESEARCH & DATA                                                    

Top execs predict less business travel, more automation post-COVID. In a report from The Conference Board, top leaders share how their internal strategies are changing and what they see as the lasting impacts of the global pandemic. More than half (55%) say businesses will be expected to address social goals.

(Image via The Conference Board)

More research to watch:

  • More than 60% of Black consumers report experiencing racial discrimination in retail stores. The data from McKinsey shows what it calls an “imperative” for improved DE&I in the retail landscape.
  • Facebook stands out as news source for many Americans. According to Pew Research, the social media platform is a dominant player for where Americans get their news.
  • Planned job cuts jumped by 18.9% for U.S. companies in December. The report from Challenger Gray shows that many industries are still grappling with the financial ramifications of the COVID-19 crisis.
  • Children face increased mental health challenges during COVID-19. The data from the Harris Poll shows that employers must consider action to offer more support for parents and caregiving employees as they manage increasing burdens at home.

EMPLOYEE ENGAGEMENT

What are the top skillsets for internal communicators for 2021? Here’s what the experts see as the keys to success for the year ahead.

Dollar General to pay employees to receive COVID-19 vaccine. “We do not want our employees to have to choose between receiving a vaccine or coming to work, so we are working to remove barriers,” the company said in a press release.

What strategies do you have for keeping top employees after months of crisis? One HR pro shares her take on what it will require to keep star performers this year.

Employees support mandatory vaccination policies. Check out our breakdown of new data from Blind that shows how workers might favor strong vaccination policies for returning to work. 

How does kindness factor into your professional goals? Here’s how one comms leader argues that kindness should be a KPI for all business leaders in 2021.


FROM THE CRISIS LEADERSHIP NETWORK

What were the most outspoken responses to the U.S. Capitol riots? Our op-ed takes a look at the strongest responses to the extraordinary events that occurred in Washington, D.C. on Jan. 6.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Delta refuses checked firearms on flights to D.C. ahead of inauguration. The move matches other steps, like social media bans and Airbnb’s decision to cancel reservations to tamp down on planned violence on Jan. 20.

NBC News reported:

Airlines, airports and hotels are ramping up security ahead of Wednesday’s inauguration. Several airports said they will add more police, while airlines are increasing staffing and booking overnighting crews at airport hotels. American Airlines said late Wednesday it will suspend alcohol sales for D.C. flights.

Communicators can be part of the solution for a divided country. Here’s how one pro argues business comms can help the country heal in the months ahead.

Twitter CEO Jack Dorsey says ban of President Trump a “failure.” The leader of the social media platform said he was concerned about the precedent the ban sets as the company removed Trump’s personal account citing concerns about inciting violence ahead of the inauguration.

Business Insider wrote:

Dorsey called the ban “a failure of ours” in a series of tweets Wednesday night. “Having to take these actions fragment the public conversation. They divide us,” he said.

Business leaders respond to the U.S. Capitol riots. Here’s a look at how organizations responded to the events that shook the nation’s capital on Jan. 6.

“Cobra Kai” offers crisis and media relations lessons. Here are the top takeaways from the popular Netflix show that apply to crisis response and brand-reputation management.


REMOTE WORK

Employers to go from managing employee experience to “life experience,” HBR says. The prediction is backed up by numbers from Gartner which show that employers who support employees with their full life experience see a 23% increase in mental health scores and 17% increase in physical health scores for workers.

Will remote work stick after COVID? A look at the history of early adopters of remote work suggest that many companies will abandon remote work when it becomes safe to do so.

Concern for worker well-being is a major driver in top places to work rankings. In Glassdoor’s 2021 list of top employers, management’s emphasis on worker wellness and health is commonly cited as the rationale behind the rankings.

Your remote employees might be extra paranoid. That’s the analysis from organizational behavior experts who are looking at the effects of prolonged WFH.

Remote work is creating more work for executives and managers. Make sure you are doing enough to support your management teams who are facing extra disruption as they try to lead during extended remote work.


CASE STUDIES

Make sure your comms tech serves your audience’s needs. Here’s how working backwards to solve a problem for consumers informed a chatbot effort from Kroger, and how that translates to other comms efforts during COVID-19.

Christopher & Banks files for bankruptcy. The apparel retailer says its decision stems from disruption faced from the COVID-19 crisis and that the team is aggressively pursuing a buyer for its assets.

USA Today wrote:

“Despite the tremendous advancements we have made in executing our strategic plan, due to the financial distress resulting from the pandemic and its ongoing impact, we elected to initiate this process and pursue a potential sale of the business in whole or in part to position the Company for the future,” [Keri Jones, president and CEO,] said in a statement.


TOOLS & TACTICS

Content marketing can bolster your reputation—but is yours doing its job? Here are some common ways your content program could be underperforming.

Is now the right time to start a podcast for your organization?
Here’s a look at why this increasingly popular medium could still benefit from your voice, and what it takes to launch a successful series.


SLIDESHOW

Does your crisis response plan embody all six of these essential elements? Crisis expert Barbara Reynolds shares what makes a crisis plan effective:

See the full breakdown here, and catch her session on Ragan Training.


CALENDAR OF EVENTS

Jan. 22 – Leveling Up Your Social Media Webinar

Jan. 28 – Planning, Communicating & Measuring Your DEI Program Virtual Workshop

Feb. 24-25 – 2021 Internal Communications and Culture Next Practices Virtual Conference

March 4 – Speechwriters & Public Affairs Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

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