CD January 21, 2021: U.S. faces trust crisis; Employers offer to pay workers to take vaccine; Speechwriting takeaways from Biden’s inaugural address; and more

NATIONAL NEWS ROUNDUP


RESEARCH & DATA                                                    

Pandemic has created crisis of trust in the U.S. Increased fear and worry is driving a drop in trust and employers have emerged as a top authority for many heading into 2021 in Edelman’s 2021 Trust Barometer.

edelman-trust-crisis

(Image via Edelman)

More research to watch:

  • Most CFOs use at least three scenarios for modeling uncertainty and risk in their future planning, according to research from McKinsey. Scenario planning has seen an increased use and application during the COVID-19 pandemic.
  • Americans are hopeful despite entering year two of a global pandemic. According to The Harris Poll, 75% say they are feeling about the same or better in 2021 compared to 2020.
  • Remote work has been an overwhelming success, according to PwC research. Eighty-three percent of employers now say the shift to remote work has been successful for their company, compared to 73% in a June survey.
  • What are the pressing decisions facing HR leaders in 2021? Gartner offers its take on the future of work.

EMPLOYEE ENGAGEMENT

Trader Joe’s, Aldi, Dollar General, others to pay employees to get COVID vaccine. The move shows how some are taking a generous tack to encourage workers to get vaccinated.

NPR reported:

“Providing accommodations so employees can receive this critical vaccine is one more way we can support them and eliminate the need to choose between earning their wages and protecting their well-being,” said Jason Hart, CEO of Aldi U.S., in a statement.

 Employees faced increased anxiety around the inauguration. Here’s a breakdown of what kinds of messages are appropriate around big political events in 2021.

 Launching a podcast to engage employees? Here are some important considerations and questions to answer as you prepare your digital audio show.

Build credibility with these time-honored comms tips. These actions will help you navigate the uncertain waters of the next few months as internal communicators look to guide their organizations to the future.

How should you handle the employment of those who participated in Jan. 6 riot? A top employment lawyer shares his guidance on termination decisions and communications.


FROM THE CRISIS LEADERSHIP NETWORK

What lessons can speechwriters and communicators take from Biden’s inaugural address? Speechwriters and comms experts share their analysis of the first speech from the new U.S. president.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Jan. 6 riot becomes inflection point for brand management. Here’s how the landscape of crisis response was changed by the attempted insurrection in Washington, D.C.

Amazon pens letter to Biden offer help on vaccine rollout. The company says that its logistical capabilities are available to help speed up deployment of the COVID-19 vaccine.

It wrote:

“We are prepared to move quickly once vaccines are available. Additionally, we are prepared to leverage our operations, information technology, and communications capabilities and expertise to assist your administration’s vaccination efforts. Our scale allows us to make a meaningful impact immediately in the fight against COVID-19, and we stand ready to assist you in this effort.”

Data is the key for relevance in 2021. Here’s how one PR leader sees the use of data increasing in media relations in the months ahead.

How are you building brand authority? Here are two crucial steps that should not be overlooked when seeking earned media to build brand reputation and trust.


REMOTE WORK

How can you improve retention during WFH? An agency HR pro shares some of her ideas on how to keep the remote workforce engaged.

To make remote work sustainable in 2021, you need policy. Here’s how you can codify your work environment as you look to the future of work for your organization.

Does remote work make your organization more resilient and productive? That’s the argument some are putting forth as they consider the benefits of increased remote work.

Managers must embrace a new role in remote work reality. Here’s how you need to support your top leaders and middle managers in growing new skills and managing in a new way.

What should belong in a remote employee bill of rights? Here’s one version of what some say should be essential rules for the remote-work revolution.


CASE STUDIES

Volkswagen’s new CEO joins Twitter and promptly trolls rival Elon Musk. The strategy is reminiscent of the back and forth that is common for fast-food franchises on the social media platform. Will the tactic also play well with the electric car market?

Business relationships should get a closer look after Jan. 6. Here’s how fintech company Affirm revisited its connection to MyPillow after its CEO was linked to the insurrection attempt during the certification of the 2020 election.


TOOLS & TACTICS

Looking to feature UGC video? One expert shares how you can create a system with tools to centralize video clips from your audience to build professional looking video.

What does your measurement toolkit need? Industry leader Katie Paine shares the tools she is watching as the latest and most relevant to modern PR work.


SLIDESHOW

Make sure your crisis response embodies all these essential principles. Crisis expert Barbara Reynolds shares her rules for an effective response.

See the full breakdown here, and catch her session on Ragan Training.


CALENDAR OF EVENTS

Jan. 22Leveling Up Your Social Media Webinar

Jan. 28Planning, Communicating & Measuring Your DEI Program Virtual Workshop

Feb. 24-252021 Internal Communications and Culture Next Practices Virtual Conference

March 4 – Speechwriters & Public Affairs Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

NATIONAL NEWS ROUNDUP


RESEARCH & DATA                                                    

Pandemic has created crisis of trust in the U.S. Increased fear and worry is driving a drop in trust and employers have emerged as a top authority for many heading into 2021 in Edelman’s 2021 Trust Barometer.

edelman-trust-crisis

(Image via Edelman)

More research to watch:

  • Most CFOs use at least three scenarios for modeling uncertainty and risk in their future planning, according to research from McKinsey. Scenario planning has seen an increased use and application during the COVID-19 pandemic.
  • Americans are hopeful despite entering year two of a global pandemic. According to The Harris Poll, 75% say they are feeling about the same or better in 2021 compared to 2020.
  • Remote work has been an overwhelming success, according to PwC research. Eighty-three percent of employers now say the shift to remote work has been successful for their company, compared to 73% in a June survey.
  • What are the pressing decisions facing HR leaders in 2021? Gartner offers its take on the future of work.

EMPLOYEE ENGAGEMENT

Trader Joe’s, Aldi, Dollar General, others to pay employees to get COVID vaccine. The move shows how some are taking a generous tack to encourage workers to get vaccinated.

NPR reported:

“Providing accommodations so employees can receive this critical vaccine is one more way we can support them and eliminate the need to choose between earning their wages and protecting their well-being,” said Jason Hart, CEO of Aldi U.S., in a statement.

 Employees faced increased anxiety around the inauguration. Here’s a breakdown of what kinds of messages are appropriate around big political events in 2021.

 Launching a podcast to engage employees? Here are some important considerations and questions to answer as you prepare your digital audio show.

Build credibility with these time-honored comms tips. These actions will help you navigate the uncertain waters of the next few months as internal communicators look to guide their organizations to the future.

How should you handle the employment of those who participated in Jan. 6 riot? A top employment lawyer shares his guidance on termination decisions and communications.


FROM THE CRISIS LEADERSHIP NETWORK

What lessons can speechwriters and communicators take from Biden’s inaugural address? Speechwriters and comms experts share their analysis of the first speech from the new U.S. president.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Jan. 6 riot becomes inflection point for brand management. Here’s how the landscape of crisis response was changed by the attempted insurrection in Washington, D.C.

Amazon pens letter to Biden offer help on vaccine rollout. The company says that its logistical capabilities are available to help speed up deployment of the COVID-19 vaccine.

It wrote:

“We are prepared to move quickly once vaccines are available. Additionally, we are prepared to leverage our operations, information technology, and communications capabilities and expertise to assist your administration’s vaccination efforts. Our scale allows us to make a meaningful impact immediately in the fight against COVID-19, and we stand ready to assist you in this effort.”

Data is the key for relevance in 2021. Here’s how one PR leader sees the use of data increasing in media relations in the months ahead.

How are you building brand authority? Here are two crucial steps that should not be overlooked when seeking earned media to build brand reputation and trust.


REMOTE WORK

How can you improve retention during WFH? An agency HR pro shares some of her ideas on how to keep the remote workforce engaged.

To make remote work sustainable in 2021, you need policy. Here’s how you can codify your work environment as you look to the future of work for your organization.

Does remote work make your organization more resilient and productive? That’s the argument some are putting forth as they consider the benefits of increased remote work.

Managers must embrace a new role in remote work reality. Here’s how you need to support your top leaders and middle managers in growing new skills and managing in a new way.

What should belong in a remote employee bill of rights? Here’s one version of what some say should be essential rules for the remote-work revolution.


CASE STUDIES

Volkswagen’s new CEO joins Twitter and promptly trolls rival Elon Musk. The strategy is reminiscent of the back and forth that is common for fast-food franchises on the social media platform. Will the tactic also play well with the electric car market?

Business relationships should get a closer look after Jan. 6. Here’s how fintech company Affirm revisited its connection to MyPillow after its CEO was linked to the insurrection attempt during the certification of the 2020 election.


TOOLS & TACTICS

Looking to feature UGC video? One expert shares how you can create a system with tools to centralize video clips from your audience to build professional looking video.

What does your measurement toolkit need? Industry leader Katie Paine shares the tools she is watching as the latest and most relevant to modern PR work.


SLIDESHOW

Make sure your crisis response embodies all these essential principles. Crisis expert Barbara Reynolds shares her rules for an effective response.

See the full breakdown here, and catch her session on Ragan Training.


CALENDAR OF EVENTS

Jan. 22Leveling Up Your Social Media Webinar

Jan. 28Planning, Communicating & Measuring Your DEI Program Virtual Workshop

Feb. 24-252021 Internal Communications and Culture Next Practices Virtual Conference

March 4 – Speechwriters & Public Affairs Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

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