CD March 18, 2021: Google’s big bet on office work; Vaccines won’t overcome all consumer fears; Goldman Sachs employees decry working conditions; and more

NATIONAL NEWS ROUNDUP


RESEARCH & DATA                

Even after vaccination, some will be hesitant to resume normal socialization. According to data from Morning Consult, many U.S. adults plan to maintain precautions like mask use and social distancing even as more people get a COVID-19 vaccine.

(Image via Morning Consult)

More research to watch:

  • About a third of U.S. adults experienced sleeplessness/anxiety in the past week. The pandemic continues to have dire effects on mental health for citizens, according to new data from Pew Research. Age, income level and gender are all factors that predict different levels of anxiety.
  • What are the consumer trends that will stick post-COVID? McKinsey predicts that interrupted behaviors, like in-person education and leisure air travel, will bounce back while other behavior, like virtual health care, will remain permanently changed.
  • Post-COVID, expect a growing demand for hybrid digital and in-person connection. The insights from Harris Poll and Stagwell Group show an increased desire for hybrid experiences across industries from education to fitness and healthcare.
  • How are you measuring your communications efforts? The Institute for Public Relations has released a framework to guide your research efforts and ensure your data is telling you the right story about your organization.

EMPLOYEE ENGAGEMENT

The hiring process is an essential part of the employee experience. Here’s how your efforts must be adapted to offer more diversity, and ensure candidates are treated with dignity.

Glean measurement tips from Progressive Insurance’s change comms. Here’s how the company tracked its efforts on a 2020 hiring initiative and tips on proving your comms’ ROI.

As you reimagine the workplace post-COVID, an opportunity for inclusion exists. Consider these insights from women leaders in comms to improve gender equity in the workplace and strengthen leadership culture.

Goldman Sachs employees are speaking out on draconian working conditions. Junior staff report that they have been working 100-hour weeks to meet the demands of the SPAC craze.

Yahoo reported:

A Goldman presentation titled “Working Conditions Survey” was posted on Twitter on Thursday, detailing dissatisfaction among junior staff over long hours and unrealistic demands. The presentation, dated February 2021, detailed complaints from analysts of worsening mental and physical health, 100-hour work weeks, “workplace abuse” from management, and poorer relationships with friends and family.

After Black History Month, how can comms pros continue to celebrate the Black experience? Leaders from the NAACP share their tips for keeping this important conversation going.

Make sure workers with disabilities receive equal treatment. A new report says that workers with disabilities are more likely to experience micromanagement and less likely to receive recognition.


FROM THE CRISIS LEADERSHIP NETWORK

What are the risks when creating ESG/CSR messaging? Argyle’s Jessie Sitnick walks us through the many pitfalls of purpose-driven communication and how brands must adapt to meet the moment.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

The relationship between media outlets and the tech industry has changed. Former Bloomberg reporter and Silicon Valley insider Eric Newcomer shares his view on where the stories about the much-vaunted industry are headed.

Taking a stand against Asian-hate? Here’s how PR pros with deep ties to the Asian-American community say your organization can help address the pernicious issue.

Starbucks gets pushback on executive pay package from shareholders. The unusual vote comes amid skepticism over the company’s plans to award $1.86 million to CEO Kevin Johnson and $50 million in retention pay despite Starbucks heavy losses during COVID-19.

CNBC reported:

“The board unanimously supported the performance-based retention rewards granted to our executives in late 2019,” board member and Ulta CEO Mary Dillon said in a statement to CNBC. “This award – which is earned through exceptional company performance over a period of time – is consistent with our commitment to shareholder value creation and ‘pay-for-performance’ philosophy.”

The trick to purpose-driven communications is clarity. Here are important questions to answer when looking to have difficult, but necessary conversations about your goals as an organization and how you stand for more than profits.

Boeing faces tighter scrutiny on 787 Dreamliner aircraft from FAA. The agency says it will perform pre-delivery safety checks on the planes amid “quality lapses.” It’s another setback for the company that has struggled to regain trust since its 737 Max scandal.

Fox Business wrote:

A Boeing spokesman said Wednesday that the company has engaged the FAA throughout its efforts to resume Dreamliner deliveries and would follow the agency’s direction on final approvals as it has in the past. The spokesman said Boeing was “encouraged by the progress our team is making” on restarting the deliveries.


REMOTE WORK

Google makes $7 billion bet on office work. The tech company plans to invest heavily in real estate as it opens up spending post COVID-19.

CNBC reported:

“Coming together in person to collaborate and build community is core to Google’s culture, and it will continue to be an important part of our future,” CEO Sundar Pichai said in an blog post Thursday. “So we continue to make significant investments in our offices around the country, as well as our home state of California, where we will be investing over $1 billion this year.”

Remote work is eroding trust between colleagues. Experts warn that without in-person interaction there is more room to make negative, “even unfounded” assumptions about coworkers.

Does remote work promote organizational resilience? Here’s how one business leader says the trend helps businesses prepare for crises like national disasters and avoid business disruption events.

Ford Motor Company says 30,000 employees can work from home indefinitely. The move is being touted as both pro-employee and cost-saving. However, the move won’t apply to factory workers.

Jalopnik reported:

Ford highlighted that it won’t need the expense of cubicle farms, soul-crushing or no, when it spoke with Bloomberg about the switch:“No more cubicle farms,” Jackie Shuk, global director of Ford’s real estate unit, said in an interview. “We’re trying to make it as easy as possible to be a Ford employee.”

Remote work improves productivity and saves time and money, Upwork finds. Here’s how the data says remote work can make your organization stronger, and what the trend will do to the workforce at-large.


CASE STUDIES

The mentor/mentee relationship is getting a closer look. Here’s how a pair of recent collaborators explain their experience with this important workplace dynamic.

Oprah offers insights into a key speechwriting tool. Here’s how the entertainment icon’s speech for the 2018 Golden Globes offers a clear example of the storytelling technique “And-But-Therefore.”


TOOLS & TACTICS

The NFT offers an interesting opportunity for PR. Here’s how the crypto tech has a comms application and some of the risks involved.

YouTube launches “Shorts” to take on TikTok. The format has already been available in India but hits U.S. markets in the coming weeks. Read more about the offering here.

How is your organization reimagining the consumer experience? A tech expert shares where the cutting edge of experiential tech exists in this breakdown of a rapidly evolving marketing tool.


SLIDESHOW

What’s next for communicators looking to shore up reputation and address corporate responsibility? Check out this excellent panel discussion from our recent speechwriting and public affairs conference on Ragan Training.

Get more content like this from Ragan Training.


CALENDAR OF EVENTS

March 23 – Best Practices for Nonprofit Communications Virtual Workshop

April 7 – Media Relations & Measurement Virtual Conference

April 14 – The Future of Work Virtual Workshop

April 21 – Ragan’s Workplace Wellness Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

NATIONAL NEWS ROUNDUP


RESEARCH & DATA                

Even after vaccination, some will be hesitant to resume normal socialization. According to data from Morning Consult, many U.S. adults plan to maintain precautions like mask use and social distancing even as more people get a COVID-19 vaccine.

(Image via Morning Consult)

More research to watch:

  • About a third of U.S. adults experienced sleeplessness/anxiety in the past week. The pandemic continues to have dire effects on mental health for citizens, according to new data from Pew Research. Age, income level and gender are all factors that predict different levels of anxiety.
  • What are the consumer trends that will stick post-COVID? McKinsey predicts that interrupted behaviors, like in-person education and leisure air travel, will bounce back while other behavior, like virtual health care, will remain permanently changed.
  • Post-COVID, expect a growing demand for hybrid digital and in-person connection. The insights from Harris Poll and Stagwell Group show an increased desire for hybrid experiences across industries from education to fitness and healthcare.
  • How are you measuring your communications efforts? The Institute for Public Relations has released a framework to guide your research efforts and ensure your data is telling you the right story about your organization.

EMPLOYEE ENGAGEMENT

The hiring process is an essential part of the employee experience. Here’s how your efforts must be adapted to offer more diversity, and ensure candidates are treated with dignity.

Glean measurement tips from Progressive Insurance’s change comms. Here’s how the company tracked its efforts on a 2020 hiring initiative and tips on proving your comms’ ROI.

As you reimagine the workplace post-COVID, an opportunity for inclusion exists. Consider these insights from women leaders in comms to improve gender equity in the workplace and strengthen leadership culture.

Goldman Sachs employees are speaking out on draconian working conditions. Junior staff report that they have been working 100-hour weeks to meet the demands of the SPAC craze.

Yahoo reported:

A Goldman presentation titled “Working Conditions Survey” was posted on Twitter on Thursday, detailing dissatisfaction among junior staff over long hours and unrealistic demands. The presentation, dated February 2021, detailed complaints from analysts of worsening mental and physical health, 100-hour work weeks, “workplace abuse” from management, and poorer relationships with friends and family.

After Black History Month, how can comms pros continue to celebrate the Black experience? Leaders from the NAACP share their tips for keeping this important conversation going.

Make sure workers with disabilities receive equal treatment. A new report says that workers with disabilities are more likely to experience micromanagement and less likely to receive recognition.


FROM THE CRISIS LEADERSHIP NETWORK

What are the risks when creating ESG/CSR messaging? Argyle’s Jessie Sitnick walks us through the many pitfalls of purpose-driven communication and how brands must adapt to meet the moment.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

The relationship between media outlets and the tech industry has changed. Former Bloomberg reporter and Silicon Valley insider Eric Newcomer shares his view on where the stories about the much-vaunted industry are headed.

Taking a stand against Asian-hate? Here’s how PR pros with deep ties to the Asian-American community say your organization can help address the pernicious issue.

Starbucks gets pushback on executive pay package from shareholders. The unusual vote comes amid skepticism over the company’s plans to award $1.86 million to CEO Kevin Johnson and $50 million in retention pay despite Starbucks heavy losses during COVID-19.

CNBC reported:

“The board unanimously supported the performance-based retention rewards granted to our executives in late 2019,” board member and Ulta CEO Mary Dillon said in a statement to CNBC. “This award – which is earned through exceptional company performance over a period of time – is consistent with our commitment to shareholder value creation and ‘pay-for-performance’ philosophy.”

The trick to purpose-driven communications is clarity. Here are important questions to answer when looking to have difficult, but necessary conversations about your goals as an organization and how you stand for more than profits.

Boeing faces tighter scrutiny on 787 Dreamliner aircraft from FAA. The agency says it will perform pre-delivery safety checks on the planes amid “quality lapses.” It’s another setback for the company that has struggled to regain trust since its 737 Max scandal.

Fox Business wrote:

A Boeing spokesman said Wednesday that the company has engaged the FAA throughout its efforts to resume Dreamliner deliveries and would follow the agency’s direction on final approvals as it has in the past. The spokesman said Boeing was “encouraged by the progress our team is making” on restarting the deliveries.


REMOTE WORK

Google makes $7 billion bet on office work. The tech company plans to invest heavily in real estate as it opens up spending post COVID-19.

CNBC reported:

“Coming together in person to collaborate and build community is core to Google’s culture, and it will continue to be an important part of our future,” CEO Sundar Pichai said in an blog post Thursday. “So we continue to make significant investments in our offices around the country, as well as our home state of California, where we will be investing over $1 billion this year.”

Remote work is eroding trust between colleagues. Experts warn that without in-person interaction there is more room to make negative, “even unfounded” assumptions about coworkers.

Does remote work promote organizational resilience? Here’s how one business leader says the trend helps businesses prepare for crises like national disasters and avoid business disruption events.

Ford Motor Company says 30,000 employees can work from home indefinitely. The move is being touted as both pro-employee and cost-saving. However, the move won’t apply to factory workers.

Jalopnik reported:

Ford highlighted that it won’t need the expense of cubicle farms, soul-crushing or no, when it spoke with Bloomberg about the switch:“No more cubicle farms,” Jackie Shuk, global director of Ford’s real estate unit, said in an interview. “We’re trying to make it as easy as possible to be a Ford employee.”

Remote work improves productivity and saves time and money, Upwork finds. Here’s how the data says remote work can make your organization stronger, and what the trend will do to the workforce at-large.


CASE STUDIES

The mentor/mentee relationship is getting a closer look. Here’s how a pair of recent collaborators explain their experience with this important workplace dynamic.

Oprah offers insights into a key speechwriting tool. Here’s how the entertainment icon’s speech for the 2018 Golden Globes offers a clear example of the storytelling technique “And-But-Therefore.”


TOOLS & TACTICS

The NFT offers an interesting opportunity for PR. Here’s how the crypto tech has a comms application and some of the risks involved.

YouTube launches “Shorts” to take on TikTok. The format has already been available in India but hits U.S. markets in the coming weeks. Read more about the offering here.

How is your organization reimagining the consumer experience? A tech expert shares where the cutting edge of experiential tech exists in this breakdown of a rapidly evolving marketing tool.


SLIDESHOW

What’s next for communicators looking to shore up reputation and address corporate responsibility? Check out this excellent panel discussion from our recent speechwriting and public affairs conference on Ragan Training.

Get more content like this from Ragan Training.


CALENDAR OF EVENTS

March 23 – Best Practices for Nonprofit Communications Virtual Workshop

April 7 – Media Relations & Measurement Virtual Conference

April 14 – The Future of Work Virtual Workshop

April 21 – Ragan’s Workplace Wellness Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

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