CD October 21, 2021: Comms lessons from airline mask rules, Netflix CEO admits mistakes over walkout, and In-N-Out’s firm stance on checking vaccine status

NATIONAL NEWS ROUNDUP

  • The White House, intelligence agencies and the Pentagon are warning of the national security threat posed by climate change in new reports. The new reports from the Biden administration paint a grim picture of health and safety risks, along with potentially global political disruption.
  • Pfizer says the efficacy of its booster shot for the COVID-19 vaccine regimen is 95.6%–another staggeringly high number for the vaccine created just last year.
  • Senate Republicans blocked the Freedom to Vote Act this week. The bill was touted by advocates as a new voting rights bill that would push back on laws passed in states like Texas that make it more difficult to cast a ballot, particularly for minority voters.
  • Jobless claims have fallen once again as the extra pandemic benefits for those out of work have expired. Continuing claims fell to a new pandemic low of 2.48 million.

RESEARCH & DATA

Journalists are wearing a lot of different hats. According to the data from Cision’s Global State of the Media report for 2021, almost half of journos (46.8%) cover five or more beats.

 (image via)

More research to watch:

  • A majority of U.S. adults favor requiring a COVID-19 vaccine for flights. Only Republicans were under 50% support for vaccine mandates for fliers, per a recent Morning Consult poll.
  • For new hires, a vaccine mandate is more likely to be a “perk.” According to the Harris Poll, 47% of respondents would be more willing to accept a job from a company that required a vaccine to fight COVID-19.
  • Sixty-seven percent identify a rise in extreme weather events. However, the actions needed to meet the crisis have different levels of support, breaking down along ideological lines.

EMPLOYEE ENGAGEMENT

Employees facing burnout are looking for more time. Here’s a look at the data from Aflac’s 2021-2022 WorkForces Report, featuring takeaways from organizational comms lead Sarah Plaster.

What are the elements of effective leadership comms? Here are five must-haves when communicating with your workforce.

Netflix co-CEO Ted Sarandos admits errors ahead of employee walkout. The leader said he failed to properly address employee concerns over transphobia in the streaming company’s content—a debate sparked by the release of Dave Chappelle’s latest special “The Closer.”

Business Insider writes:

“I screwed up the internal communication — and I don’t mean just mechanically. I feel I should’ve made sure to recognize that a group of our employees was hurting very badly from the decision made,” Sarandos told Deadline on Tuesday.

Pfizer CEO Albert Bourla asks employees to advocate against proposed legislation. The CEO sent a video message to staff asking them to lend their voices to a campaign against proposed limits on drug prices from federal lawmakers.

Politico reported:

“When we asked the Pfizer colleagues to develop a Covid-19 vaccine in less than a year, you did. When we asked you to rapidly expand manufacturing so we can produce 3, 4 billion doses per year, you did it,” Bourla said. “Now, we are asking you to do something equally important to educate yourself regarding policies that will help our breakthroughs get into the hands of those who need them, while protecting our sector’s ability to develop those breakthroughs in the first place.”

Should you embrace the four-day workweek? Here’s a look at the rising trend—and why shortening the workweek isn’t a silver bullet to cure burnout.


FROM THE CRISIS LEADERSHIP NETWORK

Consider these messaging lessons from airlines mask rules. Here’s how the airline industry has achieved buy-in for rules about masks from the vast majority of travelers.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Your story doesn’t always have to be a ray of sunshine. Here are some helpful tips for telling meaningful, powerful visual stories for health care and other industries.

Facebook’s leaked plans for a name change draw comparisons to Big Tobacco. The embattled social media company says the change is meant to reflect its investments in building the “metaverse.”

Yahoo reported:

The renaming is reminiscent of tobacco giant Philip Morris and its early aughts rebranding to Altria. That change was made in part because the company really did have a broad portfolio of non-tobacco products — including Kraft Foods and a stake in SABMiller, then the world’s second-largest brewer — but University of California researchers found executives were also trying to make their controversial corporation less of a target for critics.

In-N-Out takes strong stance against rules about checking customer vaccine status. The fast-food company has been the subject of scrutiny in California, where a local ordinance in San Francisco makes consumers show vaccine proof before dining indoors.

The Guardian writes:

“We refuse to become the vaccination police for any government,” Arnie Wensinger, the company’s chief legal and business officer, said in a statement. “It is unreasonable, invasive and unsafe to force our restaurant associates to segregate customers into those who may be served and those who may not.”


REMOTE WORK

American Express announces remote work policy for one month per year. Employees can work from wherever they want for four weeks of the year, revealing the credit card company’s latest push for more flexibility.

How are you celebrating career milestones during remote work? Here are some tips on how to help employees mark important moments when they aren’t in the office.


CASE STUDIES

Nonprofit offers social media lessons in birth control awareness campaign. Here’s how the team established themselves as a leading resource online, winning a prize in Ragan’s PR Daily Awards.

Heineken shows creativity in effort to reduce irresponsible drinking. The beer company shared about its efforts to promote responsible drinking through content and partnerships.


TOOLS & TACTICS

Chart your path through uncertain times with these four rules. Guidance for leaders includes defining goals, offering transparency and making time for face-to-face connection.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

NATIONAL NEWS ROUNDUP

  • The White House, intelligence agencies and the Pentagon are warning of the national security threat posed by climate change in new reports. The new reports from the Biden administration paint a grim picture of health and safety risks, along with potentially global political disruption.
  • Pfizer says the efficacy of its booster shot for the COVID-19 vaccine regimen is 95.6%–another staggeringly high number for the vaccine created just last year.
  • Senate Republicans blocked the Freedom to Vote Act this week. The bill was touted by advocates as a new voting rights bill that would push back on laws passed in states like Texas that make it more difficult to cast a ballot, particularly for minority voters.
  • Jobless claims have fallen once again as the extra pandemic benefits for those out of work have expired. Continuing claims fell to a new pandemic low of 2.48 million.

RESEARCH & DATA

Journalists are wearing a lot of different hats. According to the data from Cision’s Global State of the Media report for 2021, almost half of journos (46.8%) cover five or more beats.

 (image via)

More research to watch:

  • A majority of U.S. adults favor requiring a COVID-19 vaccine for flights. Only Republicans were under 50% support for vaccine mandates for fliers, per a recent Morning Consult poll.
  • For new hires, a vaccine mandate is more likely to be a “perk.” According to the Harris Poll, 47% of respondents would be more willing to accept a job from a company that required a vaccine to fight COVID-19.
  • Sixty-seven percent identify a rise in extreme weather events. However, the actions needed to meet the crisis have different levels of support, breaking down along ideological lines.

EMPLOYEE ENGAGEMENT

Employees facing burnout are looking for more time. Here’s a look at the data from Aflac’s 2021-2022 WorkForces Report, featuring takeaways from organizational comms lead Sarah Plaster.

What are the elements of effective leadership comms? Here are five must-haves when communicating with your workforce.

Netflix co-CEO Ted Sarandos admits errors ahead of employee walkout. The leader said he failed to properly address employee concerns over transphobia in the streaming company’s content—a debate sparked by the release of Dave Chappelle’s latest special “The Closer.”

Business Insider writes:

“I screwed up the internal communication — and I don’t mean just mechanically. I feel I should’ve made sure to recognize that a group of our employees was hurting very badly from the decision made,” Sarandos told Deadline on Tuesday.

Pfizer CEO Albert Bourla asks employees to advocate against proposed legislation. The CEO sent a video message to staff asking them to lend their voices to a campaign against proposed limits on drug prices from federal lawmakers.

Politico reported:

“When we asked the Pfizer colleagues to develop a Covid-19 vaccine in less than a year, you did. When we asked you to rapidly expand manufacturing so we can produce 3, 4 billion doses per year, you did it,” Bourla said. “Now, we are asking you to do something equally important to educate yourself regarding policies that will help our breakthroughs get into the hands of those who need them, while protecting our sector’s ability to develop those breakthroughs in the first place.”

Should you embrace the four-day workweek? Here’s a look at the rising trend—and why shortening the workweek isn’t a silver bullet to cure burnout.


FROM THE CRISIS LEADERSHIP NETWORK

Consider these messaging lessons from airlines mask rules. Here’s how the airline industry has achieved buy-in for rules about masks from the vast majority of travelers.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Your story doesn’t always have to be a ray of sunshine. Here are some helpful tips for telling meaningful, powerful visual stories for health care and other industries.

Facebook’s leaked plans for a name change draw comparisons to Big Tobacco. The embattled social media company says the change is meant to reflect its investments in building the “metaverse.”

Yahoo reported:

The renaming is reminiscent of tobacco giant Philip Morris and its early aughts rebranding to Altria. That change was made in part because the company really did have a broad portfolio of non-tobacco products — including Kraft Foods and a stake in SABMiller, then the world’s second-largest brewer — but University of California researchers found executives were also trying to make their controversial corporation less of a target for critics.

In-N-Out takes strong stance against rules about checking customer vaccine status. The fast-food company has been the subject of scrutiny in California, where a local ordinance in San Francisco makes consumers show vaccine proof before dining indoors.

The Guardian writes:

“We refuse to become the vaccination police for any government,” Arnie Wensinger, the company’s chief legal and business officer, said in a statement. “It is unreasonable, invasive and unsafe to force our restaurant associates to segregate customers into those who may be served and those who may not.”


REMOTE WORK

American Express announces remote work policy for one month per year. Employees can work from wherever they want for four weeks of the year, revealing the credit card company’s latest push for more flexibility.

How are you celebrating career milestones during remote work? Here are some tips on how to help employees mark important moments when they aren’t in the office.


CASE STUDIES

Nonprofit offers social media lessons in birth control awareness campaign. Here’s how the team established themselves as a leading resource online, winning a prize in Ragan’s PR Daily Awards.

Heineken shows creativity in effort to reduce irresponsible drinking. The beer company shared about its efforts to promote responsible drinking through content and partnerships.


TOOLS & TACTICS

Chart your path through uncertain times with these four rules. Guidance for leaders includes defining goals, offering transparency and making time for face-to-face connection.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

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