CD October 22, 2020: Brand storytelling crucial ahead of 2021; Mentorship lacking during COVID-19 crisis; Linking executive pay to DE&I goals; and more

QUOTE OF THE DAY

“A life is not important except in the impact it has on other lives.” –Jackie Robinson


COVID-19 UPDATE

  • At the time of reporting, The New York Times showed 8,378,778 cases of COVID-19 in the U.S. to date and 222,157 deaths. Bing’s COVID-19 Tracker showed 8,433,007 cases in the U.S. and 225,399 fatalities.
  • Health officials warn that a growing distrust in public health institutions spells disaster for efforts to combat a new wave of COVID-19 infections.
  • Former New Jersey Gov. Chris Christie is urging Americans not to politicize mask-wearing, saying he was “wrong” not to wear a mask while working with the White House on President Trump’s reelection campaign.
  • Ohio Gov. Mike DeWine is sounding the alarm on COVID-19 in his state, saying that “every indicator is bad.”


Brand storytelling has never been more important.
Here’s how PR pros and communicators are trying to promote their organizations amid ongoing COVID-19 chaos.

Mentorship is key for developing diverse workforces. Here’s how you should reinvest in mentorship programs that might have atrophied during months of crisis amid the global pandemic.

Get reporters’ attention with a virtual press event. Here are some lessons from a promotional campaign that accompanied the historic Preakness horse race.

Are you linking executive pay to DE&I performance? Here are some of the companies that have set some targets and promised to hold leaders accountable, including Starbucks and Wells Fargo. Both brands have had public missteps around race and inclusion in the last several years, with Starbucks closing thousands of locations for diversity training and Wells Fargo’s leader apologizing for comments made about a perceived lack of qualified Black candidates for corporate roles.

How are you supporting workers with disabilities? Here are some tips for ERGs and other resources that can improve this important area of inclusivity within your organization.

Exxon CEO warns of more layoffs as oil prices postpone major projects. The company is also defending its fossil fuels business, as many look to embrace cleaner renewable energy sources to combat climate change.

Rigzone reported:

“We often talk of companies having a higher purpose,” [CEO Darren Woods] said. “Well, I can think of no higher purpose than helping people and communities around the world grow in prosperity and achieve their aspirations for a better life through affordable energy.”

Are your ERGs having the intended impact for employees? Here are the questions you should ask to consider if your resource groups are doing enough to help anxious and exhausted workers during these difficult times.

Quibi founders admit to errors as the company closes down. Co-founder Jeffery Katzenberg has laid some of the blame on the failure of the service on COVID-19, though the platform failed to convert new consumers despite an uptick in content consumption for services like Disney+.

CBS News reported:

“We needed to really come out of the starting gate in a very big way in order for this to work,” Katzenberg told Deadline. “Now, how much of this was impacted by COVID will always be unknown.”

Former Blue Bell CEO charged in alleged listeria case cover-up. Paul Kruse, former CEO and president of the ice cream company, has been charged in connection with the company’s 2015 listeria outbreak. Blue Bell says it won’t comment since Kruse is no longer an employee, though the headlines are a reminder of the long-lasting consequences of a crisis.

How are you managing employees amid a tense election cycle? Here are some tips on  diffusing tension between workers who don’t see eye to eye on politics.


Special Report

How is social media organized, viewed and budgeted at your company? Is your team similar to industry norms? Download the latest report from the Institute for Public Relations and Ragan Communications to chart the career trajectory for social media professionals.

Virtual Conference Alert

What’s next for the communications discipline? In a time of constant change—accelerated by the COVID-19 crisis and the proliferation of remote work—what strategies, tools and skills will be essential for future success? Learn all about how communicators can define their voice and build for the future by joining our Future of Communications Virtual Conference Nov. 10-11.

Join our Crisis Leadership Network

Ragan’s Crisis Leadership Network is the resource you need before, during and after the crisis. As a board member, you have access to all back issues of this newsletter—as well as research, data, case studies, checklists, tip sheets, articles and other resources—plus a peer-to-peer discussion board and an all-access pass to the annual Crisis Management Conference.

Sponsorship/Advertising Opportunities

Contact our sponsorship team at sponsorship@ragan.com with sponsorship and advertising inquiries.

Pitch Us

Have a great story to share about crisis communication or your own take on current best practices? Contact Editor Ted Kitterman at TedK@ragan.com.

QUOTE OF THE DAY

“A life is not important except in the impact it has on other lives.” –Jackie Robinson


COVID-19 UPDATE

  • At the time of reporting, The New York Times showed 8,378,778 cases of COVID-19 in the U.S. to date and 222,157 deaths. Bing’s COVID-19 Tracker showed 8,433,007 cases in the U.S. and 225,399 fatalities.
  • Health officials warn that a growing distrust in public health institutions spells disaster for efforts to combat a new wave of COVID-19 infections.
  • Former New Jersey Gov. Chris Christie is urging Americans not to politicize mask-wearing, saying he was “wrong” not to wear a mask while working with the White House on President Trump’s reelection campaign.
  • Ohio Gov. Mike DeWine is sounding the alarm on COVID-19 in his state, saying that “every indicator is bad.”


Brand storytelling has never been more important.
Here’s how PR pros and communicators are trying to promote their organizations amid ongoing COVID-19 chaos.

Mentorship is key for developing diverse workforces. Here’s how you should reinvest in mentorship programs that might have atrophied during months of crisis amid the global pandemic.

Get reporters’ attention with a virtual press event. Here are some lessons from a promotional campaign that accompanied the historic Preakness horse race.

Are you linking executive pay to DE&I performance? Here are some of the companies that have set some targets and promised to hold leaders accountable, including Starbucks and Wells Fargo. Both brands have had public missteps around race and inclusion in the last several years, with Starbucks closing thousands of locations for diversity training and Wells Fargo’s leader apologizing for comments made about a perceived lack of qualified Black candidates for corporate roles.

How are you supporting workers with disabilities? Here are some tips for ERGs and other resources that can improve this important area of inclusivity within your organization.

Exxon CEO warns of more layoffs as oil prices postpone major projects. The company is also defending its fossil fuels business, as many look to embrace cleaner renewable energy sources to combat climate change.

Rigzone reported:

“We often talk of companies having a higher purpose,” [CEO Darren Woods] said. “Well, I can think of no higher purpose than helping people and communities around the world grow in prosperity and achieve their aspirations for a better life through affordable energy.”

Are your ERGs having the intended impact for employees? Here are the questions you should ask to consider if your resource groups are doing enough to help anxious and exhausted workers during these difficult times.

Quibi founders admit to errors as the company closes down. Co-founder Jeffery Katzenberg has laid some of the blame on the failure of the service on COVID-19, though the platform failed to convert new consumers despite an uptick in content consumption for services like Disney+.

CBS News reported:

“We needed to really come out of the starting gate in a very big way in order for this to work,” Katzenberg told Deadline. “Now, how much of this was impacted by COVID will always be unknown.”

Former Blue Bell CEO charged in alleged listeria case cover-up. Paul Kruse, former CEO and president of the ice cream company, has been charged in connection with the company’s 2015 listeria outbreak. Blue Bell says it won’t comment since Kruse is no longer an employee, though the headlines are a reminder of the long-lasting consequences of a crisis.

How are you managing employees amid a tense election cycle? Here are some tips on  diffusing tension between workers who don’t see eye to eye on politics.


Special Report

How is social media organized, viewed and budgeted at your company? Is your team similar to industry norms? Download the latest report from the Institute for Public Relations and Ragan Communications to chart the career trajectory for social media professionals.

Virtual Conference Alert

What’s next for the communications discipline? In a time of constant change—accelerated by the COVID-19 crisis and the proliferation of remote work—what strategies, tools and skills will be essential for future success? Learn all about how communicators can define their voice and build for the future by joining our Future of Communications Virtual Conference Nov. 10-11.

Join our Crisis Leadership Network

Ragan’s Crisis Leadership Network is the resource you need before, during and after the crisis. As a board member, you have access to all back issues of this newsletter—as well as research, data, case studies, checklists, tip sheets, articles and other resources—plus a peer-to-peer discussion board and an all-access pass to the annual Crisis Management Conference.

Sponsorship/Advertising Opportunities

Contact our sponsorship team at sponsorship@ragan.com with sponsorship and advertising inquiries.

Pitch Us

Have a great story to share about crisis communication or your own take on current best practices? Contact Editor Ted Kitterman at TedK@ragan.com.

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